Why Mobile Matters

And why YOUR business cant afford to be left behind

How Do You Access The Web

Home Computer

Smart Phone

Mobile Tablet

Some Interesting Facts• 84% of people use

their smart phone at home.

• 74% of people use their smart phone while waiting in line

• 64% of people use their smart phone at work.

Are You Prepared

The explosion of mobile devices with Internet capabilities has changed the web.

Most smartphones will ship then PC’s in 2012

Heavy data users will triple to one billion by 2013

Why Does It

Why Does It MatterHow this effects YOU

Why Does It Matter

How websites are accessed by mobile phones can no longer be ignored

Your site must be created with mobile users in mind

Potential donors are likely to use their phones to access the web. By not creating a site they can use you can lose their donation.

People are likely to look for help when it first crosses their minds.

How Does It Help• Allows donations on

the go• Helps people find the

help that they need• Makes organization

easier to find for people without home PC’s

What To Keep In Mind

Site must be designed for size of mobile phones.

It is better to design site for mobile first then add capabilities for PC users

A smaller area means that the more important content should be given special treatment.

Content needs to developed in mind with what information someone on the go is going to need about the organization.

What You Don’t Want• No real functionality• Small links that are

hard to press on a mobile phone

• No info to what the site can really do for you.

• No personality about company

What You DO Want• To add value to the user• Mix of different content media that the user

can chose from• Clear links that help the user find what they

are looking for quickly

It’s Up To You

By creating mobile site you can meet new customers/donors where it is most convenient for them.

Increase in donations and people wanting to take classes can justify cost

By creating mobile site as a part of new site design you are able to cut time and cost

Can you afford miss opportunities to reach everyone possible.

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Ma, S (Jan 2011) Designing for the Mobile Web: Special Considerations retrieved from http://www.uxmatters.com/mt/archives/2011/01/designing-for-the-mobile-web-special-considerations.php on March 24, 2012

Wroblewski, L (March 2011) Mobile First retrieved from http://www.netmagazine.com/features/mobile-first on March 24, 2012

Wentworth T (Aug. 2011) Why Mobile Design Should never Be an Afterthought retrieved from http://mashable.com/2011/08/05/mobile-design-priority/ on March 24 2012

Best and Worst of The Mobile Web (2008) MobiThinking retrieved from http://mobithinking.com/white-papers/best-and-worst-of-the-mobile-Web on March 24 2012

Picture ReferencesiPhone: retrieved on March 24, 2012 from:http://printerinkcartridgesblog.printcountry.com/tip-of-the-day/top-smartphones-of-2010-13918.html

Desktop: retrieved on March 24, 2012 from:http://www.dailymail.co.uk/news/article-1153583/Social-websites-harm-childrens-brains-Chilling-warning-parents-neuroscientist.html

Kindle Fire: retrieved on March 24, 2012 from: http://reviews.cnet.com/8301-19736_7-57330571-251/kindle-fire-vs-nook-tablet-how-to-choose/

People in Line: retrieved on March 24, 2012 from http://alwayspeeved.blogspot.com/2011/02/people-standing-too-close-to-you-in.html

Phone at Work: retrieved on March 24, 2012 from http://techtips.salon.com/advantages-accessing-internet-through-cell-phones-3875.html

Bunch Of Phone: retrieved on March 24, 2012 from http://www.droid-life.com/2011/12/02/friday-poll-do-you-usually-buy-insurance-for-your-phones/

The Web: retrieved on March 24, 2012 from http://www.wired.com/threatlevel/2008/10/ten-years-later/

Smiling Face: retrieved on March 24, 2012 from http://blogs.villagevoice.com/runninscared/2011/11/happy_people_look_younger.php