Research, Realities & Relationshipsfor membership growth

Christine Marsh CPT

Principal

Prime Objectives

cmarsh@primeobjectives.com

Research, Realities & Relationshipsfor membership growth

Christine Marsh CPT

IFTDO Board Member

Membership Committee

Federation of organisations,

not a membership

organisation seeking

individual memberships

Currently represents more than

500,000 professionals in over

30 countries

www.iftdo.net

1. Research: undertaken & key findings

2. Reality: meeting member expectations

3. Relationships: collaborating with other societies and organisations

4. On-going research: improvements that could add value

5. Transition: concept into actions

Founded in 1972 in order to:

develop & maintain a worldwide network

committed to the identification, development

& transfer of knowledge, skills & technology

to enhance personal growth, human

performance, productivity & sustainable

development

Egypt, Poland, Nigeria, India, UK, US, Bahrain, Jordan, Australia, Mauritius, Ireland, Kuwait

Structure and Governance

A truly diverse body acting on behalf the most multinational, multicultural Training and Development organisation in the world.

Executive Board supported by an Secretary General

and working committees.

Interdependent Committees

• Conference Coordinating Committee

• Membership

• Developing Countries

• Global Awards

• Resources

.

Internal Customer- Supplier NetworkThe Organization

Function A

Function C

Function B

CMP Associates cmp@orgmap.com.

Full

Members

Conference Coordinating Committee

Associate

Members

Develop’g

Countries

Resources

IFTDO Board - Committees

Host Requirements

Updated (Value Proposition-Host

& IFTDO)

MessageContent &

Communication Vehicles

Determined

Host Proposals Presented (as Appropriate) for Board Action

MembershipIFTDO Value

Proposition

Updated

Host Candidates Identified/

Developed & Proposals Obtained

Services Designed &/or

Modified as Presented &

Approved

Offerings Profile

Finalized &

Updated

Message Content

Established (as Approved) &

Communicated

Membership Trends

Want/ Need & Improvements

Updated

Awards

¥

Marketplace

Competing

“Investment”

Opportunities

Carol M. Panza, May 17, 2011

IFTDOCurrent Members

IFTDO Value

Prop.

Spin on the same data:

W

W

W

Data Interpretation – Viewpoint?

W W

W

W

W

= We/The Company

= Presenting Figures

= Me/W.I.I.F.M?

= Environment/Market

How do you use data to make an informed decision?

© Prime Objectives, 2012. All rights reserved.

1. Research: undertaken & key findings

The Voice of the Customer

How do we ensure that our value proposition really has value?

How can we listen to the voice of the customer:

- Current

- Lost- Potential

.

IFTDO October 2011 - Member ResearchSurvey Questions

Demographics1.Membership Category2.Organization Type3.“Respondent” Position/Title

Content4.Why we joined IFTDO5.Satisfaction and Improvement Opportunity6.How IFTDO can encourage membership renewal7.Issues facing clients, constituents, or members8.How you could strengthen or promote IFTDO

Why we joined

Most frequently occurring responses

• Interaction/networking opportunities

• Reputation as a prestigious organization

• Availability of up-to-date research

Satisfaction

•Good

• We trust IFTDO – Prestige

• Contacts and conferences

• Learning expertise

• Dissemination of useful information

How IFTDO can encouragemembership renewal

• Research - up to date with latest and best

practice available

• Networking/exchange partnership &

business development

• Credentials and accreditation requirements

Membership Committee – Action Plans

• Establish and/or modify member services• Develop IFTDO’s web site to provide several services to

members• Identify appropriate organisations and “negotiate” Reciprocal

Memberships• To identify potential new members and consider incentives for

attracting them to join• To take maximum advantage of the opportunity to communicate

our IFTDO value proposition (attract new members) at and/or

via World Conferences• To upgrade IFTDO booth at the Conferences

2. Reality: meeting member expectations

• Global and Regional conferences

• Committee and Board Participation

• Publish and Present

• Awards and Recognition

• Resources

• Representation

• Projects

2011WARSAW

Global Awards & Certificates of Merit

Warsaw Castle – Awards Event

2012KUWAIT

Under the Patronage of The Prime Minister

Challenge of Expansion

Resolving Issues that Impact on Performance

41st IFTDO World Conference, Kuwait 15 – 18 April 2012

© Prime Objectives, 2012. All rights reserved.

IFTDO Board Members

2013NEWDELHI

2014DUBAI

2015KUALALUMPAR

3. Relationships: collaborating with other

societies and organisations

Leading international association dedicatedto improving productivity and performance

Evidence based performance improvement• Performance analysis• Cause analysis• Intervention selection

www.ispi.org

American Society for Training and Development

Empower professionals to develop

knowledge and skills successfully

www.astd.org

Chartered Institute of Personnel and Development

Supporting and developing those responsible

for the management and development of people

within organisations

www.cipd.co.uk

4. On-going research: improvements that could add value

5. Transition: concept into actions

• New Membership Category

• Web Site – Planned Upgrade

• Global Awards and Publications

• Benefits of Membership

Global Award & Certificate of Merit and Publications

Solicitation of abstracts and articles for publication

- IFTDO Newsletter/website

Benefits of Membership

• A session and space to promote membership

at the next IFTDO Conference in New Delhi,

India. 22 – 25 April 2013

Research, Realities & Relationshipsfor membership growth

Christine Marsh CPT

IFTDO Board Member

Membership Committee