Digital Engagement

Christopher WellbeloveBT Global Services

• 14 years online experience with BT

• Cable TV, Media & Broadcast, Internet kiosks and Global Services

• Search and Social Media

• Elected councillor 2006• Deputy Cabinet member for

housing

• Mayor of the London Borough of Lambeth 2009 - 2010

About me

Challenge of the social age

Communication is evolving

Changing landscape• In 2000 The Daily Telegraphs readership was over 1

million by end of 2010 it fell to under 700,000

• In 2000 Financial Times readership was 435,000 by end of 2010 it fell to 390,000

•Blogs began to appear in late 90s there is now over 150 million (BlogPulse)

•Around 1 million new blog posts per day (BlogPulse)

• In 2000 Google handles 100 million searches per day by end of 2010 this rose to over 1 billion

•Facebook did not exist in 2000 by 2010 valued at 50 billion

BT Global Services digital strategy

Going social

Messaging at the core

Website /

Virtual

Showcase

newsletters

event

invites /

feedback

email

signatures

social media

engagement

social

channels

intranet

searchSEO / PPC

MessagesMessages

Popular content identifiedand additional angles

looked at

location

promoting

People•Training our people to engage responsibly in

social networks

• Fostering better understanding of how these and other digital channels can be useful in a business context

•Key elements of empowering our people to engage in social channels:

•Guidance

•Encouragement

•Trust

Looking for the ROI

Measuring success

Measurement

Reader comments

Twitter mentions

Twitter followers

Facebook fans

Links to content

RSS subscribes

Search results

Podcast subscribers

Newsletter subscribers

Site traffic

Clickthroughs

Blog mentions

Video views

Channel subscribers

Video embeds

Slideshare views

Diggs

App downloads

LinkedIn members

Showcase visits

Cost of no presence

Results

Results

ResultsSocial Following Social Page views

Social media in the community

Local Government

Integration of social media into Lambeth.gov.uk

Raising awareness

Online coverage

Press Coverage

Press Coverage

BT Global Services

Christopher Wellbelove

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