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Cigarettes buying behavior
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ANJUMAN-I-ISLAM
ALLANA INSTITUTE OF MANAGEMENT
STUDIE
Consumer Buying Behavior Of Smokers
Made By Shah Ishtiyaque Ahmed
For feedback kindly contact
Gold Flake
• Product Of ITC Company
• ITC Has Brands Of Cigarettes Namely
India Kings Classic Gold Flake Bristol Navy Cut
Available In (Cost Per Pack)
Gold Flake Premium FT Rs.58
Gold Flake Kings Rs.80
Gold Flake Kings Lights Rs.80
Cigarettes
Buying Behavior
Of Consumers
Behavior Model Of Consumer
Buying Decision Process Of Gold Flake
Need Recognition
For Stress Out
Break Time
Mental Satisfaction
After A Food
Information Search
• Friends And Colleges
• Commercial
• Attributes Of The Gold Flake
Evaluation Of Alternative
• Other Brands Which Are Available
DOMESTIC
Four Square
Duke
Classic
Wills
Navy Cut
INTERNATIONAL
Benson & Hedges
Black Devil
Camel
Dunhill
Marlboro
Purchase Decision Of Gold Flake
• Masculine Brand Image Among Smokers
• Available In Reasonable Prices
• Good Flavors
Cognitive Dissonance
• Post-purchase Evaluation Is Very Significant For First-time Users.
• Satisfactory
• Negative Words Of Mouth
Factors Influencing purchasing of gold flake
• Group Circle
• Pricing Factor
• Psychological Factor
• Promotional Strategy
Research Profile
We Have Conducted A Random Sampling Research
We Have Taken A 30 Respondents.
Research Area Was Mumbai And Thane.
We Have Asked 10 Questions Per Head
Since How Long You Have Been Smoking Gold Flake Brand?
Series10
2
4
6
8
10
12
14
16
18
20
>6 months>1 year>3year
When Do You Smoke?
Series10
2
4
6
8
10
12
14
16
stress out break timemental satisfactionafter food
Which Brand’s Of Cigarettes Do You Purchase ?
Series10
1
2
3
4
5
6
7
8
9
10
wills goldflakefour squarenavy cut
Why Do You Purchase Gold Flake?
masculine imagecost attributes
90%
5%
5%
How Often Do You Purchase Gold Flake Brand?
Series10
2
4
6
8
10
12
14
16
once in a daymore than once in a dayonce in a week
Factor Which Forces You To Purchase Gold Flake?
group circle pricing factorpsychological factorcommercial
45%
2%
8%
45%
Conclusion
• Brand Loyalty Is More As Compare To Other Consumer .
• More Frequent Buyers
• Groups, peers, Circle Are Those Factor Which Influence
Buying Behavior
