CIM South East Board –

Marketing & Sales Presentation

Michael Dick – Commercial and Marketing Director

Feb 2014

Presentation title Partners in crime

Presentation title Introducing Michael

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Presentation title

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Presentation title My brief

Presentation title How do we do this ?

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The marketing team has been built around

product lines – to align sales and marketing

effort

• Clear line into propositions and the sales team effort

• Regions critical channel to market

• Central plan – “local” implementation

Marketing

to

Individuals

Marketing

to

Corporates

Qualifications

Membership

Open and In company Training

Proposition

Proposition

Proposition

Channel

Sales

Sales

Presentation title We are not sitting still

* Practical Insight Webinar Schedule 2014

• What’s New in Digital and Social Media (January)

• The changing face of marketing communications (February)

• Brand Identity (March)

• The Power of Storytelling (April)

Presentation title What is in the marketing pipeline ?

• Individuals

• New Qualifications Launch

• Member Activity (Acquisition, Lapsed)

• Marketing Careers

• Companies

• Training Course Acquisition

• Corporate Proposition Launch

• L&D Directory

• Events

• TFM&A

• Marketing Excellent Awards

• Digital Summit

• Growth Summit

• Graduation

Presentation title Proposition Updates

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Proposition: Stage One – clarify benefits

Presentation title Proposition: Stage Two – corporate offer

Presentation title Proposition: Stage Three – proposition re-launch

Presentation title Join the CIM world community

Keep up with latest

news and views

@CIMinfo

See what’s happening on CIM’s

company page

And join topical marketing

debates in our discussion

Share experiences with CIM

enthusiasts from around the

world Visit

Visit our website for a wealth of resources

www.cim.co.uk

Presentation title Questions … and continuing the dialogue

CIM South East Board –

Marketing & Sales Presentation

Michael Dick – Commercial and Marketing Director

Feb 2014