Cis

Cloud Creativity WS

Annalisa Pelizza

Graz, February 3nd 2010

Creative Industries Styria

Annual Convention

03/02/2010 Cloud Creativity WS

Let me briefly introduce myself…

Source: http://xkcd.com/256/

CI Styria Annual Convention

?


Earliest experiences of citizen journalism (late 1990s)

Telestreet movement of micro-broadcasters

PirateLow-fiReverse-engineering of TV receiver into

transmitterNeighbourhood scaleAnte-litteram crowdsourcing model for funding



Claiming universal access to media-making

+ Participation in hackers’ and de-

centralised global networks of code developers

=Quite early started to ask myself ‘taboo

questions’



Taboo questions


Is the cybernetic vision of ICT as the source of a second industrial revolution bearing the promise of emancipation for the citizenry still valid?

There exist online ties that are specific enough to be called ‘communitarian’? What is that makes community ‘more ethical’?

Isn’t the notion of ‘empowerment’ a rather naive way to express the relation between society and ICT in terms of simple causality?

Who benefits from the online collaboration of millions of individuals? Is decentralization sufficient to prevent powers from harnessing the creative potential of the Net?


Author: hush



Looking for an answer…


Through research: how social actors involved in online aggregations themselves account for the empowering potential of ICT?

ANT (bottom-up approach)

Ars Electronica’s Digital Communities archive


Ars Electronica as ‘catalyser’for Linzer district


3 Respects

in which enhanced online collaboration can make a difference


3 respects

l Organizational aspects

l Dramatic re-design of the information production and distribution chain

l Change in the notion of creativity itself



Modern institutionsbased on oppositions

In / Out Content / Container


1) In existing organisations

Unpredictability ofcreativity

Ceaselessly re-aggregates groups


Example: Emilia-RomagnaRegional Gov



Example: Discordia Launched 2003 by developers and net artists

Aimed at overcoming the dichotomy between collective practices of communication through mailing lists Vs. individually run blogs

Among the causes of its closure, it failed in harmonizing different professional cultures (programmers, artists, theorists, producers), in finding a common communication style

It tried just to "create a context"



2) Re-design of the information chain

Who benefits from the work of millions of individuals online?

The intermediary Hornik, D. (2005), ‘Where’s the Money in the

Long Tail?’, Venture Blog, 13 December. http://ventureblog.com/articles/2005/12/wheres_the_mone.php

Carr, N. (2005b), ‘Hypermediation 2.0’, Rough Type, 28 November. http://www.roughtype.com/archives/2005/11/hypermediation.php



Crowdsourcing as a way to reverse-engineer the hourglass-like model

Ex.MediaCenter Bologna

http://mediacenterbologna.splinder.com/

Produzioni dal basso http://www.produzionidalbasso.com/progetti_attivi.html

Ecosia http://ecosia.org/index.php



3) Change in the notion of ‘creativity’

From function Vs. aesthetics to design as meanings embedded into “Dinge”

From engineering (build from scratch) to bricoleuring (re-combination, attention to details)

From objectivity to the politics of the “well-designed”

From individual Vs. collective to Dinge (gatherings): the result of collaborative actions



Example Overmundo http://www.overmundo.com.br/


QuickTimeª e undecompressore TIFF (Non compresso)

sono necessari per visualizzare quest'immagine.

http://www.overmundo.com.br/


Example: Pad.Ma

Pad.Ma http://pad.ma/

Public Access Digital Media Archive - an online archive of densely text-annotated video material, primarily footage and not finished films. The entire collection is searchable, viewable and editable online, and is free to download for non- commercial use

http://pad.ma/


From modernity to…

Dinge

Assemblies

Clouds


Annalisa Pelizza

[email protected]

Twitter: @Nisa00

Skype: annalisa_nisa


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