2011-2012SPONSORSHIPOPPORTUNITIES

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Mayor’s Message

Dear Potential Partner:

The City of Doral is proud to be the premier place to LIVE, WORK, LEARN and PLAY in South Florida. It is because of you and our thriving community that Doral is Ranked # 2 in Forbes.com’s List of America’s Top 25 Towns to Live Well, Ranked # 51 in CNNMoney.

com’s Top 100 Places to Live and Launch a Business in the U.S. and named the BEST CITY IN FLORIDA TO START A BUSINESS by Business Week. Your continued support allows us to offer exceptional recreational programs and special events in our world class parks for our residents and visitors throughout the year.

I encourage you to look over this sponsor package and familiarize yourself with all Doral has to offer. This package was developed to give you all the information you need on sponsorship opportunities in our great City. Our staff is always on hand if you have any questions or comments when making the decision to join us as a sponsor.

I appreciate your business and feel proud that you are a part of our community. Thank you for taking the time to consider participating with us here at the City of Doral.

Sincerely,

Juan Carlos BermudezMayor, City of Doral

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City Council

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Vice Mayor Michael DiPietro

CouncilmanPete Cabrera

CouncilmanLuigi Boria

CouncilwomanAna Maria Rodriguez

Mayor Juan Carlos Bermudez

City ManagerYvonne Soler-McKinley

Assistant City ManagerJ. Mark Taxis

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Table of Contents

Get to Know Us

Our Parks!

Target Market Profile

Reaching Your Marketing Goal

Most Valuable Partner

Calendar of Events, Programs, and Sports

Events/Category Levels

Bronze Events

Silver Events

Gold Events

Platinum Events

How to Apply

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8-11

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13-19

20-23

24-28

29-31

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Get to Know UsThe City of Doral was incorporated on June 24, 2003, and is one of thirty-four municipalities in Miami-Dade County, Florida. Conveniently located just one mile from Miami International Airport and twelve miles from Downtown Miami, our City is home to approximately 45,000 residents and regularly hosts in excess of 100,000 people who work within the City. The City of Doral occupies a land area of 15 square miles bordered on the west by the Ronald Reagan Turnpike, to the north by the Town of Medley, to the east by the Palmetto Expressway and to the South by the City of Sweetwater.

• 1.9 yearly overall unemployment rate/6.7

yearly rate for State of Florida

• Median Household income $80,000/Average

household income $110,000

• Over 12,000 occupational licenses/9,000 businesses

• 56% of businesses hired employees in the last year

• Among the lowest millage rates

in Miami-Dade County

• Additional 1 million square feet Class A

office space planned in the next 10 years

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Target Market ProfileDoral’s population has grown 77% in the last 8 years and 8,000 new home and mixed used units are planned in the next 7 to 9 years.

PopulationTotal Population 46,000Age 0-7 9.9%Age 5-9 8.7%Age 10-14 7.0%

RaceWhite 7%Black 2%Asian 5%Hispanic 79%Other 9%

Total 17,500Families 12,109 (69%)1 Resident 1,925 (11%)2 Residents 5,075 (29%)3 or More 10,500 (60%)Owner occupied 11,375 (65%)Renter Occupied 5,950 (34%)

Household

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Median Doral $80,600Median County $35,000Median USA $44,000Per Capita Doral $41,000Average Doral $111,000

Family Income

* Information provided by the City of Doral office of Economic Developement.

Our Parks!Morgan Levy Park5300 NW 102nd Avenue, 305-482-9590This 14-acre state-of-the art neighborhood park features spectacular sports fields, a multipurpose recreational center, and is an ideal venue for celebrations, festivals and community events.

Doral Meadow Park11555 NW 58th StreetThis 14-acre park is ideal for youth sports and adult leagues.

JC Bermudez Park3000 NW 87th AvenueThis 81-acre park with a 21-acre lake is the largest park in the City. Its open green space is ideal for corporate gatherings and community events.

Veterans Park10190 NW 33rd StreetConstruction of this gated, 1.2 acre neighborhood park was completed November 1st 2010.

Age 15-19 5.1%Age 20-24 4.7%Age 25-34 17.5%Age 35-44 19.8%Age 45-54 13.9%Age 55-64 8.2%Age 65-74 3.5%Age 75-84 1.3%Age 85+ 0.4%

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Most Valuable PartnerBecome a year round sponsor, and save!Exhibiting at the City of Doral Parks and Recreation Department’s special events, sports and programs gives you much more this year through the MVP, Most Valuable Partner, Program. We offer year- round sponsorship opportunities to extend your company’s reach and guarantee your partnership through the events, sports and programs chosen.

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MVP Benefits• Special discounts on packages that include 3 or more events,

programs, and/or sports.• Receive invaluable year-round exposure.• Added benefits such as MVP mentions at events and

special recognitions.• Easy application and one-time payment process, so you don’t

have to worry about deadlines.• Customized benefits and creative partnership opportunities.• Guaranteed benefits and inclusion on all collateral materials.• And many more!

It’s simple to participate:Step 1 – Select all the events and which levels for each given event

you want to participate in.Step 2 – Review the chart which outlines the specifics of each level.Step 3 – Schedule a meeting with City of Doral’s Parks &

Recreation to customize your benefits and submit your application.

Our sponsorship program is adaptable to meet the needs of your organization. We will customize a sponsorship package for you, based on your needs, to create a successful partnership. With a helpful staff to assist, you can be confident that your sponsorship will earn results for your company.

To learn more on how you can become an MVP, please contact the Parks and Recreation Department, to create your customized package today!

Reaching Your Marketing Goal

The City of Doral has multiple sponsorship opportunities to fit your specific marketing goals and budget. We offer a variety of marketing tools in our inclusive sponsorship packages so that you can find the level that works for you. We are always open to other ideas, so let us know if you are interested in putting together a unique yearlong partnership package.

The City of Doral has an exceptional and comprehensive platform to fit your marketing goals and budget. Step into the spot light and put your store or product in front of thousands of potential consumers. We are one of the fastest growing communities in Miami-Dade County, providing high quality events, programs and sports for friends and residents of Doral.

We appreciate you taking the time to find out about our sponsorship opportunities and what we can do to help promote your company. We look forward to working with you to grow our community into a place we can all Live, Work, Learn and Play together!

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Calendar of Events,Programs and Sports

Date Event Location

October 14Friday Night Live

Grab That Flag Morgan Levy Park

October 14 Silver Club Bingo Night Morgan Levy Park

October 23 Doral Car Show JC Bermudez Park

November 4 Silver ClubBingo Night Morgan Levy Park

November 10 Silver ClubSeminar Morgan Levy Park

November 17 Turkey Trot Doral Meadow Park

November 19 Play Day Doral Meadow Park

December 2 Movies atthe Park Morgan Levy Park

December 2 Silver Club Bingo Night Morgan Levy Park

December 3 Breakfast with Santa

Ronald Reagan/Doral Sr. High School

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Date Event Location

December 8Special OlympicsAwards Ceremony

InterContinentalWest Miami

December 10 Holiday Lights& Ice JC Bermudez Park

December 15 Silver Club Seminar Morgan Levy Park

January 6 Movies atthe Park Morgan Levy Park

January 14 Get Fit DoralHealth Fair Morgan Levy Park

January 14 - April 14

Get Fit Doral Wellness

ChanllengeMorgan Levy Park

January 20Friday Night Live

- Hoops Night Doral Meadow Park

January 27-28 Camping Under the Stars

JC Bermudez Park

February 3 Movies atthe Park Morgan Levy Park

February 10 Rhythm in the Park Series JC Bermudez Park

Calendar of Events, Programsand Sports continued

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February 19 Adult Soccer Morgan Levy Park

February 25 Dr. SeussBirthday Party RRSHS

March 2 Battle ofthe Bands RRSHS

March 9 Rhythm inthe Park JC Bermudez Park

March 31 EGGstravaganza Morgan Levy Park

April 13 Rhythm inthe Park JC Bermudez Park

April 14 Students in Action Luau Morgan Levy Park

April 21 5K Morgan Levy Park

April 27 Friday NightLive Morgan Levy Park

MaySilver Club

Appreciation Brunch

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NDate Event Location

July 4 4th of July JC Bermudez Park

August Doral Broncos Kick Off JC Bermudez Park

August Night Lights Celebration Morgan Levy Park

September Doral BroncosHomecoming Doral Meadow Park

September Beach Vollyball Tournament Morgan Levy Park

September 8Silver Club

Grandparents Day Morgan Levy Park

September 21 Silver Club Potluck Morgan Levy Park

Year RoundSpecial Olympics Sports Program Varies

Year RoundHealth and

Wellness Seminar Series

Morgan Levy Park

* Some dates are not yet scheduled, and subject to change.

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Event Categories/Levels

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All of our events, programs and sports are divided into categories of Bronze, Silver, Gold and Platinum. Categories reflect attendance and program participation rate with Bronze being the lowest and Platinum being the highest. Each category has three levels, with the following benefits:

Benefits ofSponsorship

For your convenience, we have divided our book into the four categories, starting with our Bronze and provided for you more information and demographics of each event, program and sport.

Level 3 Level 2 Level 1Collateral Inclusion

Online Presence

Print Exposure

Booth Space

Included in the Press Release

Signage Rights

Public Announcements

Framed Certificate

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Bronze Events

Attendance: Below 100

Level 3: $50Level 2: $150Level 1: $250

• Get Fit Doral Wellness Challenge• Students in Action Luau• Turkey Trot• Special Olympics Annual Appreciation Ceremony• Silver Club Seminar & Luncheons• Silver Club Bingo Nights• Silver Club Dinner & Socials• Friday Night Live• Health and Wellness Seminars• Special Olympics Team• Special Needs Program

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Get Fit Doral Wellness

Challenge

Date: January 14th – April 14th Attendance: 100 Kind of Sponsor: Product/In-Kind Audience: Adult/Teen Description: Right on time for everyone’s New Year Resolution, residents sign up to participate in a 90 day wellness challenge. The challengers will take their body measurements at the beginning and end of the challenge. The participants will have monthly events and newsletters for encouragement on their adoption of a healthy lifestyle. Application Due: December 5th

Event Name: Students in Action Volunteer LuauDate: April 14 Attendance: 50 Kind of Sponsor: Cash/Product Audience: Teens/Male/Female 13-18 years old.Description: Volunteers are an essential piece to delivering quality events, and we appreciate them during our annual Students in Action Volunteer Luau. This afternoon is for them to be recognized and awarded for the commitment to service.Application Due: March 1

Students in Action

Volunteer Luau

Turkey Trot Date: November 17thAttendance: 100 Kind of Sponsor: Cash/ProductAudience: Families / Boys & Girls (ages 6-16) Description: The City of Doral hosts their annual Turkey Trot for kids enrolled in our sport programs. It’s a ¼ mile race competition where kids compete to win a turkey for the holidays.Application Due: October 11th

Event Name: Special Olympics Annual Appreciation Ceremony Date: December 8th Attendance: 80-100 Kind of Sponsor: Cash/Product/In-KindAudience: Special Needs Athletes Ages 8+ and their families Description: The City of Doral Special Olympics Team Annual Appreciation Ceremony brings together all athletes and families in order to recognize the wonderful effort and dedication throughout the year. Special levels available.Application Due: November 9th

Special Olympics

Annual Appreciation

Ceremony

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Silver Club Dinner & Socials

Event Name: Silver Club Dinner & SocialsDate: Varies Attendance: 60-80 Kind of Sponsor: Cash/Product Audience: Senior Citizens 55+ Description: Events include Grandparents Day Breakfast, Hispanic Heritage Celebration Potluck Dinner & Social, Turkey Dinner & Social, and the Silver Club Member Appreciation Brunch.Application Due: Varies

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Silver Club Seminars

Event Name: Silver Club SeminarsDate: MonthlyAttendance: 50-60Kind of Sponsor: Product/In-KindAudience: Senior Citizens 55+Description: Each month the City of Doral Silver Club offers educational health seminars and a luncheon, sponsored by companies, to our active seniors.Application Due: Varies

Silver Club Bingo Nights

Event Name: Silver Club Bingo NightsDate: Monthly Attendance: 50-60 Kind of Sponsor: Product Audience: Senior Citizens 55+ Description: Each month the City of Doral Silver Club offers its members an exciting night full of bingo games, refreshments and prizes.Application Due: Varies

Friday Night Live

Event Name: Friday Night Live Dates: VariesAttendance: 60-90 Kind of Sponsor: Cash/Product Audience: Teens/Male/Female 13-18 years old. Description: City of Doral Friday Night Live is a program for teenagers that offer several sport tournaments such as basketball, flag football and sand volleyball. Application Due: Varies

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SpecialNeeds

Program

Event Name: Special Needs Program Date: Once a week, varies by session Attendance: 24 Kind of Sponsor: In-Kind Audience: Special Needs Participants Ages 8+ Description: Educational and recreational program designed for persons with special needs ages 8 and over. The program will offer those enrolled the opportunity to learn a variety of important life skills as well as the chance to participate in group activities such as sports and dance. This program promises to be an enriching experience for its participants, boosting self-confidence and team spirit in a lively, positive atmosphere. Application Due: VariesSpecial

Olympics Team

Event Name: Special Olympics Team Date: Year-round Attendance: 30-40 Kind of Sponsor: Cash/Product/In-Kind Audience: Special Needs Athletes Ages 8+ Description: The City of Doral Special Olympics Team is a program designed for athletes, ages 8 and older, with an intellectual disability, cognitive delay or a development disability, that is, functional in both general learning and adaptive skills. The intention of this team is to reach out to the special needs population in our Doral community and provide them with recreational sport activities.Application Due: Varies

Health and Wellness Seminars

Event Name: Health and Wellness SeminarsDate: MultipleAttendance: 25Kind of Sponsor: Cash/Product/In-KindAudience: Adult/TeenDescription: The City of Doral provides its citizens and guests with educational health seminars. Demonstrations on various health and wellness topics are provided including cooking, healthy eating, exercise, and health. Application Due: Varies

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Silver Events

Attendance: 100-500

Level 3: $150Level 2: $350Level 1: $550

• Adult Soccer• Rhythm in the Park Series• Doral Broncos Kickoff• Breakfast with Santa• Movies at the Park Series• Beach Volleyball Tournament

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TSAdult Soccer Event Name: Adult Soccer Date: February 19th Attendance: 200 Kind of Sponsor: Cash/Product Audience: Adults/Males/Females Description: The City of Doral hostsa recreational soccer league for adults.Application Due: January 3rd

Breakfast with Santa

Event Name: Breakfast with SantaDate: December 3rdAttendance: 500Kind of Sponsor: Cash/ProductAudience: Family/All AgesDescription: Families enjoy breakfast together while they enjoy taking pictures with Santa and different activities such as story time, face painting, and Holiday arts and crafts. Application Due: November 9th 

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SILVER

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Tournament

Event Name: Beach Volleyball Tournament Date: TPDAttendance: 200 Kind of Sponsor: Cash/Product Audience: Adults/Males/FemalesDescription: The City of Doral hosts beach style volleyball tournament for adults. Application Due: August 1st

Doral BroncosKick Off

Event Name: Doral Broncos Kick Off Date: August 2012 Attendance: 300 Kind of Sponsor: Cash/Product Audience: Family/ChildrenDescription: Kick off to the youth football and cheer season. Pep rally, games, and introduction of teams. Application Due: July 9th

Event Name: Movies at the Park Date: VariesAttendance: 300-400 Kind of Sponsor: Cash/In-Kind Audience: Family/All Ages Description: Join us for entertaining films “on the green” on a giant inflatable movie screen at Morgan Levy Park. Bring your lawn chairs and blankets.Added Benefit: Add your logo on the colossal screen for levels 2 & 3. Application Due: Varies

Movies at the Park

Event Name: Rhythm in the Park SeriesDate: Varies Attendance: 150Kind of Sponsor: Cash/Product/In-KindAudience: Family/All Ages Description: A family evening at the park listening to live music and enjoying different foods the “Food Trucks” have to offer.Application Due: Varies

Rhythm in the Park

Series

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Gold Events

Attendance: 500-5,000

Level 3: $500Level 2: $800Level 1: $1,500

• Get Fit Doral Health andWellness Fair

• Camping Under the Stars• Dr. Seuss Birthday Bash• Battle of the Bands• 5K• Doral Car Show• Play Day

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Event Name: Play DayDate: November 19thAttendance: 2,000Kind of Sponsor: Cash/Product/In-kindAudience: Family/ChildrenDescription: A day where the whole family can come out and play together. The park is filled with sports and recreational activities for the whole family.Application Date: October 11th

Play Day

Doral Car Show

Event Name: Doral Car ShowDate: October 23rd Attendance: 700Kind of Sponsor: Cash/ProductAudience: Family/All agesDescription: The City of Doral exhibits the “Classic Cars” and provides an afternoon filled with live entertainment. All ages enjoy the displays of Doral’s hot wheels!Application Due: October 13th

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Event Name: Battle of the BandsDate: March 2ndAttendance: 500Kind of Sponsor: Cash/ProductDescription: Give undiscovered stars the chance at the spot light. This event is a live show where different middle, high school and college student bands compete for the ultimate band overall. Family, friends, and followers come to see them shine. Application due: February 1st

Battle of the Bands

Event Name: Dr. Seuss Birthday BashDate: February 25th Attendance: 1,200 Kind of Sponsor: Cash/Product Audience: Family/ChildrenDescription: City of Doral support Read Across America by celebrating Dr. Seuss’s Birthday! During this event, families will enjoy passive activities, mini carnival of games, face painting, story time and magic shows.Application Due: January 3rd

Dr. SeussBirthday

Bash

Event Name: Get Fit Doral Health Fair Date: January 14th Attendance: 500 Kind of Sponsor: Cash/Product/ In-KindAudience: Family/All Ages Description: This event will kick off the 90-day Get Fir Doral Wellness Challenge. There will be informational health booths, cooking & exercise demonstrations and wellness screenings. Application Due: December 5th

Get Fit Doral Health and

Wellness Fair

CampingUnder the

Stars

Event Name: Camping under the StarsDate: January 27th - 28th Attendance: 2,500Kind of Sponsor: Cash/ProductDescription: The City of Doral gives their residents and guests the camping experience right in their own back yard at JC Bermudez Park. A night filled with camping activities such as storytelling, marshmallow roast and a movie on a colossal screen.Added Benefit: Add your logo on the colossal screen for levels 2 & 3.Application Due: December 5th

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Platinum Events

Attendance: 5,000+

Level 3: $1,500Level 2: $3,000Level 1: $7,500

• EGGstravaganza• 4th of July• Holiday Lights & Ice

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5k Event Name: 5K Date: April 21stAttendance: 600Kind of Sponsor: Cash/ ProductAudience: Athletes/Male/Female/All AgesDescription: The City of Doral promotes health and exercise through our annual 5K Run. The 5K is a professionally timed race/walk. There is a mini festival to award all those with the top times and categories.Application Due: March 1st

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Event Name: EGGstravaganza Date: March 31st Attendance: 6,000 Kind of Sponsor: Cash/Product Audience: Family/All AgesDescription: The Doral Bunny is hopping on through for our annual EGGstravaganza! Patrons will enjoy carnival rides, egg hunts, fun games and other interactive activities throughout the fun afternoon.Application Due: February 1st

EGGstravaganza

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Independence Day Celebration

Event Name: Independence Day CelebrationDate: July 4th Attendance: 27,000 Kind of Sponsor: Cash/Product Audience: Family/All AgesDescription: Independence Day Celebration is the largest event put together by the City of Doral. The event brings more than 27,000 event goers who enjoy an evening of concert, food, military interaction and a 23 minute firework show choreographed to patriotic tunes. Application Due: May 14th

HolidayLights & Ice

Event Name: Holiday Lights & Ice Date: December 10th Attendance: 6,000 Kind of Sponsor: Cash/Product Audience: Family/All AgesDescription: Celebrate the holidays with the Cite of Doral during Holiday Lights & Ice. This family friendly event includes photos with Santa Claus, snow piles, fireworks, face painting, carnival rides and more!Application Due: November 9th

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How to ApplyWe thank you for taking the time in reviewing our opportunities and hope to partner with you at a future event to promote your business through the premiere place to Live, Work, Learn and Play, City of Doral!

We are delighted to be able to work with a number of prospective businesses to help them reach their marketing goals and be able to build brand awareness along with giving back to the Doral community. The sponsorship process is administered by the Parks and Recreation Department. Please follow these steps in submitting an application for sponsorship:

• Select the Special Events, Programs and/or Sports that interestyou from this booklet.

• Visit www.cityofdoral.com to download theSponsorship Application.

• Email application to Parks & Recreation.

Should you have any questions on any particular event, program or sport, or simply would like to inquire about customized packages and levels, please contact:

SAMPLEAnaisabel Garcia

Special Events CoordinatorCity of Doral305-593-6611

8300 NW 53 St. Suite 202Doral, FL 33166

This agreement dated this __________ day of _________________________, 2011/2012, by and between

______________________________________ hereinafter called “Sponsor” and The City of Doral. In

accordance with the terms, conditions, and regulations, set forth in the sponsorship package attached hereto

the undersigned hereby makes application to participate in ________________________________ which,

when accepted by the City of Doral, becomes a contract. Don’t delay! The sooner sponsorships are confirmed, the sooner we can promote your contribution or service.

Contact Information: (Please type or clearly print.) Company Name:________________________ Contact Person:_________________________ Title:_________________________________ Address:______________________________ City:_______________State:_____Zip:______ Phone:( )____________Fax:( )_______________ Email:________________________________ Payment Information Full payment is due upon receipt of invoice. Method of Payment: Check (payable to The City of Doral) Credit Card: Visa MC Exp. Date:_____________________________ Account No.:___________________________ Cardholder’s Name:______________________ Authorized Signature:_____________________ Billing Zip Code:_______Date:____/___/____ Acceptance of Application This acceptance occurs only after a representative of the City of Doral countersigns this document and after payment has been acknowledged by the City of Doral. The City of Doral reserves the right to reject any application. By signing this contract, the company agrees to meet all specified deadlines and be in compliance with the City of Doral Parks and Recreation Rules and Regulations. ______________________________________________ (Company representative signature)

_______________________________________________ (City of Doral representative signature)

Sponsorship Level Desired: Level Name:__________________________________ Total Amount/Value: $_______________ In-Kind Cash Product Promotional Information Required: Please provide a brief description (50 words or less) and logo of your company for use in promoting your company. Company Description (May be subject to editorial changes.): ____________________________________________________ ____________________________________________________ ______________________________________________ ______________________________________________ Art Needed for Ad or Logo: The preferred file formats are Adobe Illustrator® files, Adobe Photoshop® files, PDF files, or EPS files. Contact person for art (full name, phone number, and email address) _________________________________________________ _________________________________________________

Return application and direct questions regarding

sponsorships to: Anaisabel Garcia

Special Events Coordinator City of Doral

8300 NW 53rd Street, Suite 202 Doral, FL 33166

T (305) 593-6611 F (305) 593-6615

Sponsorship Application and Agreement

City of Doral 8300 NW 53rd Street Doral, FL

[Event Name]

Parks & Recreation Department8300 NW 53 Street, Suite 202 Doral, FL 33166 (305) 593-6600

www.cityofdoral.com