Pitch YourselfPitch YourselfHow to sell yourself & Get attention.

Talk Outline 0 Helpful tips on careers and life!0 Honest Advice & The Truth0 Who I am0 What I’ve done to date0 What I’ve learnt0 Insights into the industry0 Making yourself standout 0 How to sell yourself 0 Inspiring round up!

Who am I?

0 23 Year old entrepreneur

0 New marketing agency – Our Marketing Guys LTD

0 Very unconventional

0 Examples?

First Job

0Morrisons, Tesco, McDonalds – YAWN

0Wrote a list of my favorite places

0Manchester United

0Boring CV

0United’s newest signing

0Taught bar tending skills

0Working in the exec boxes – crazy tips

0Jealous friends!

First Business

0Spotted that there were no decent

places to get advice on first cars

0Bought a car anyway

0Started a blog (The 3rd Knipple)

0Wrote about my experience

0The school started using it

0Gossip site!

0Teacher backlash

0 ‘Put me on the map’

Don’t trust me with a debit card & Google!

0Buying titles, lordships, doctorates etc

0Disagreement with my mum

0Bought a Lordship

0I’m officially Lord Simon Jacobs

0On my debit card, bank accounts etc

0Bank meetings - I am Lord!

0Fun in New York

0Upgrades and free stuff!

Getting Involved

0Didn’t really like my uni or course

0Got involved in societies to keep busy

02 x Business societies & 1 Fraternity

0Vice President of Aepi Nottingham

0Famous alumni (Mark Zuckerberg)

0Free trip to New York & Waldorf Astoria

0Free accommodation wherever I go

0Large and wealthy network of Alumni

0I said yes and took the opportunity!

Classically Good Looking0Not me, my classic car

0Save money buy selling first car

0Didn’t miss having a car

0Insurance quote were madness

0Classic car insurance = much cheaper!

0Thoughts classics were for 50 year olds

0Found a bargain, insurance & bought it!

0Picked up on a snowy night = Stupid!

0Used it for Uni2 marketing

0Learnt about cars

0Worth more now than when I bought it!

Second Business

0Union magazine – Stopped printing

0Decided to start my own magazine

0Got various students involved

0Started selling advertising

0Raised enough for the first edition!

0First ever Uni2 Know – March 2012

0Caused a stir on campus

0Got told off!

0University NOT high school

0Won several awards

0New business partner

0New investor

0Uni2 Know morphed into student service Co

0Still a student

0Lack of support from University

0Living my course!

0Defied all odds, tellings off

0Managed to run business and uni

0Graduated in 2014

Why am I here today?

0Set in the office twiddling thumbs

0New challenges and opportunities

0We’re up to date now…

0Life story over!

0Some examples of no status quo etc

What have I learnt?

0Age and experience aren’t excuses!

0The supreme master – Mark Zuckerberg

0Leading the way for young people

0Need to be 50+ to run a company? No.

0Discussions in board meetings

0Knowledge of market – my way of thinking

0Elders aren’t superiors

0Know when to take advice

0Hiring someone who was 46!

0He knows what he’s doing…

0Finally spoke my mind

025, 23 or even 19

0Know how the world works

0All resources, skills & knowledge

0Youtube – blessing!

0Taught myself – Adobe, car maintenance,

design etc

0Learn how to do stuff!

0No idea what I was doing!

0Not a closed book

0Use what’s around

0Online & colleagues

0Made money and a new skill

Money is not an issue!

0All aspects of life

0Want better pay

0More interesting jobs

0More opportunities

0Why don’t you just go and do?

0No responsibilities

0Something new with a drop of the hat

0We have power!

0Ability to work for 48 hours

0Our older ‘competition’ can’t!

0 Old people have to learn social media

0 “I don’t have the money”

0A new business costs £100

0Worrying about the future?

0Buy a house with cash!

0 Don’t follow the herd!

0Primetime – no excuses

0Jobs, uni, football teams, dating, investment etc

0Venture Capitalists want failure!

0Learn more from failure

0Biggest investors demand failures!

Rejection, failure & mistakes

0Applied to marketing agencies

0Confident

0Strong CV

020 applications

0Applied through online routes…

0Not a single response!

0CV not good enough?

0Better candidates?

0Wrong role?

0Didn’t even see application?

0Mad Men - How to beat the system

0Want at least a response

0Assumptions;0Hundreds of applications

0Owner of the business wont be involved

0Marketing companies – want creativity

0Taking risks wont backfire!

0Looked for address of companies online

0Looked for management names

0Ideas to get noticed:

0Individual letters

0Masks of my face

0First effort didn’t work – so why not!?

0Sent 15 letters!

0Got my first response!

0Dear Simon… Great idea

0Second response!

0Interview!

0Third response!

0Information passed on

0I was as good as I thought

0Knew how to market myself

Permission? Apologise after!

0A real life lesson!

0Live by this rule

0Nottingham Council didn’t like us

0Play naïve, I know nothing!?

0Layers and layers of red tape!

0Not an idea situation

0Bend the rules slightly

0Won’t give permission, just apologise

after

0Take decisions – people like initiative

0Laws for distribution

0Religion and charities

0Uni2 Religion

0Didn’t want to offend

0I <3 loopholes!

0Don’t wait, use initiative!

Marketing Industry & Young People

0Changed a lot & not at all

0Offices like Mad Men

0Sexist behavior & bloated business

0Young people slaving away

0Two routes into the marketing world;

0Hard work and a long time

0Climb the company ladder

0Very well respected

0Independence

0Challenge status quo

0Focus on one skill

0Leapfrog contemporaries

How has marketing changed?

0Digital!

0Catch the digital wave = Winner

0Everything is measurable

0Test, test, test & test again

0Not guess work

0Know Facebook? Have a massive Insta

following?

0Companies want you!

0Social Chain – Uni drop outs

0The social media super group!

0Super powerful, lead the way

0Make something Trend in 30 mins

0Biggest companies in the world – Young people!

0Well educated? Great!

0Focus on something specific – become #1

0Tap in now and rule

0Surround yourself with similar minded people

0Set yourself apart

0Cheat, lie & steal!

0Good artists copy, great steal

How to sell yourself

0Bullet point & be concise

0Attention spans are SHORT!!

0Remove jargon

0Invite conversation and intrigue

0Video yourself!

0Family & friends – ask for honesty!

0Talk about what you’ve learnt to date

0Oversell on your ability (nothing factual)

0Set yourself apart anyway you can (City Year)

0Exploit it, manipulate it to fit your cause!

0Understanding of the 5-10 year old market!

0A massive market – you’re an expert!!

0Apply it, manipulate and get that job!!

0Before they realise you exaggerated – LEARN!!

0All perception, dress like you have the job

0Ooze confidence even if you don’t have it

0Have a shot, play metal music, whatever!

0You’ve been asked to interview, they like you

0Exploit recruitment agents

0Awful people, commission, commission etc

0Push & pester. You’re incredible!

Online Profiles 0You are a brand

0Consistency across all platforms

0Colours, filters, wording & pictures

0Easily recognised, conscious decision

0Don’t be boring!

0How we wish we lived our lives, make

yours seem amazing!

Facebook & Twitter

0Completely hidden and un-findable

0I’ll find it & think you’re hiding something

0Commonsense

0Teachers – students will find you!

0Applying to something creative? Be creative!

0Only a surface look

Linkedin

0Proper picture, no fuzziness

0What do people want to see immediately?

0Links that work

0Give yourself a good title!

0Head of Creative

0Family & Friends

0Connections & Following

How to start a business – literally!

0Think of a name.

0Companies house website

0LTD, PLC, Sole Trader?

0Pay the fee – You own a business

0Business bank account.

0Accounts a year later

0Job done.

How to start a business – Conceptually

0Find a gap in the market

0Pick something you know or are good at

0Test it, ask people about ‘your friends’

business’

0Fake pages, websites and posters etc. Clicks?

0If they click… Great!

0If not? Start marketing! Test feedback.

0Create a prototype – Pretend!

0Need tech or specific skills? Get a partner!

0Loans, grants & investors are dime a dozen

0Upto 49% to give away

0Just do it! Don’t wait!

0Regret things you don’t do!

How to pitch your business

0Bullet point, be consice

0No Jargon!!

0Invite questions

0Show learning – what have you done to

date?

0Ooze confidence

Outline of pitch

0Names & Team

0What is the problem you’re tackling?

0How?

0Target Market

0Competition?

0Milestones?

0Why do you want to do it?

How to prepare for a pitch

0Write it out word for word

0Make it your own

0Go to park or open space and practice!

0You’ll look odd, but excellent experience

0Video and watch back

0Family and friends, honesty!

Summary!

0Read these books;

0Yes Man – Fave book ever!

0Lean Start Up – Great advice for life

04 Hour Work Week

Clichés

0Think outside the box0Just do it0Young people are powerful! 0Youtube is your best friend 0Permission is a waste of time 0Get to the point0Stand out!

Simon Jacobs Head of Creative

Our Marketing Guys LTd

0 If you want any more advice email me!

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0 Add me on Facebook

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0 Add me on Linkedin and Follow Our marketing Guys

0 Any questions?

Thank you!!!