What It’s All About

• A snapshot of key attitudes• Sample of 600 from HRM• Data collected from April 13th to the 23rd,

2011 • Third year – Previously done in 2007 & 2010

Crime

Downtown Halifax% who consider it “mostly” or “very” safe

46%65% 66%

4%

6% 5%

2007 2010 2011

Mostly Safe Very Safe

50%71% 71%

Crime Indicators% indicating “Yes” to each

17%

53%

76%

14%

47%

70%

14%

43%

72%

Personally been a victimof a serious crime

Know someone who hasbeen a victim of a

serious crime

Areas of HRM you avoidfor safety reasons

2007 2010 2011

Development

Development in HRM% indicating “Good for HRM”

67% 69% 70%64% 65% 66%

Economic Growth - Past10 Years

Residential Growth -Past 10 Years

CommercialDevelopment - Past 10

Years

2010 2011

Projects% rating “agree” or “completely agree”

42%60% 61%

Larger UpgradedConvention Centre

Outdoor SportsStadium

Redevelop YMCA

Municipal Politics

Municipal Satisfaction% rating “7 or higher”

2007 2010 2011Mayor 57% 45% 42%Council 39% 28% 28%

Economy

The EconomyPerformance and Expectations

% rating “good to excellent”

55%

32%

53%

20%

Economic Performance Economic Confidence

2010 2011

Confidence% agreeing

45%65% 71%

56%

Hesitant tospend money

Comfortablemajor purchase

Confident savefor future

Worried abouteffect of

economy on me

64%

45%

21% 19%11% 8%

FamilyVacation

IncreaseSavings /

Investments

MoreEducation

PurchaseVehicle

DownsizeHome

Buy NewHome

Purchases% rating “likely” or “very likely” in the next 12

months

Quality of

Life

Quality of Life

74%91%

Personal Quality of Life Living in HRM% Rating 8+ out of 10 % Satisfied and Very Satisfied

45% 44%35% 34% 27% 22%

13%

Higher QualityHeath Care

LeisureActivities

Quality ofPublic

Education

CareerMatches

Skills

Quality ofInfrastructure

AffordableLiving

GovernmentLeadership

Rating HRM% rating 8 or higher