UNI-CleanPutting students and housekeepers together

Business Pitch

Customers

Problem

Marketing

Solution

Technology

Calendar

Financial Plan

Competitors

Traction

Team

International and local students living in dorms or shared flats in Lisbon.

=80.000

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Find a housekeeper… … when the students need her the

most…

Occasional work... No fixed obligations…

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Housekeepers struggle to develop a network of potential clients and its very difficult to get some contact.

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

UNI-Clean finds the perfect available housekeeper for these students

near their home…

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

The student needs a housekeeper occasionally…(Party at home?)

The student sends the request to UNI-Clean and specifies the requirements.

UNI-Clean staff matches the student with a housekeeper• Geolocation• Service Requirements• Ratings and recommendations

Housekeeper is selected and the servisse is scheduled

Cleaning service is provided according the defined requirements

1 2

3

4

Flyers, Posters, Guerilla, Students Associations and dorms partnerships and WOM

Online marketing tools

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Contact PartnersCostumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Dormitories

The housing concept

“Finds UNI-Clean’s concept interesting and

would consider a partnership.“

“The International Office would agree to offer our service to all incoming

students to improve the amount of services offered.“

Student Associations

“We can count on their support.“

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Direct Competitors

Indirect Competitors

Unemployed labor force or part- time workers in cleaning services

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Created a great Multicultural team of five members.

Created a Blog with over 3500 visitors!Already got more than 20 people wanting to receive our news.

Developed a functional website with a mobile App prototype as well as all our social network channels

Created the entire marketing campaign including a guerrilla marketing initiative

Engaged with critical partners that showed their availability to cooperate!

We started on 12, September 2013… So far we have already:

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Financial plan

Market

Potential Market 83.160

NOTE: A client in this service is equivalent to a student.

UNI-Clean Market Share 1,0%Number of clients in absolute values 832UNI-Clean average demand / month (hours) 1.663

1st Semester 2nd Semester 3rd semester 4rd Semester 3rd year Monthly growth in term of hours 20% 30% 35% 20% 10%

Demand1 2 3 4 5 6

In hours 10 14 18 25 34 45In clients 5 7 9 12 17 23

CostsHOMEWORX

Costs (maid/hour) 5,00 €Price 8,00 € Margin 38%

Willingness to pay

5€ - 10€

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Financial plan

Revenues without VAT

Months 1 2 3 4 5 6Cleaning 65,8 € 88,9 € 120,0 € 162,0 € 218,7 € 295,2 €

Profits (just margin with VAT)

Months 1 2 3 4 5 6Cleaning 30,4 € 41,0 € 55,3 € 74,7 € 100,9 € 136,2 €

Time spent per client Hourson the telephone/email (receiving the request) 0,1 6 minutesmatching students and housekeepers 0,25 15 minuteson the telephone/email (confirm service) 0,05 3 minutes

TOTAL HOURS 0,4 24 minutes

TOTAL

With VAT Without VAT VATTotal investment costs 15.004,56 € 10.586,25 € 4.418,31 €

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Financial plan

1 2 3 4 5 6 7 8 9 10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

34

35

36

-20,000 €

- €

20,000 €

40,000 €

60,000 €

80,000 €

100,000 €

120,000 €

140,000 €

In-flows

Out-flows

Op-era-tional Cash flows

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Financial plan

INCOME STATEMENT

Sales 8.247 € (Operating Costs) 37.181 € EBITDA -28.934 € (Depreciations) 3.877 € Operating income -32.811 € Financial income 0Financial charges 0Profit before tax -32.811 € IRC (25%) - € Net profit -32.811 €

IRC 25%

1st YearSales 959.968 € (Operating Costs) 278.589 € EBITDA 681.379 € (Depreciations) 3.877 € Operating income 677.502 € Financial income 0Financial charges 0Profit before tax 677.502 € IRC (25%) 169.375 € Net profit 508.126 €

3rd Year

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Financial plan

BALANCE SHEET

Fixed Assets Capital 36.194€Tangible Assets 7.171€ Net Profit -32.811€Intangible Assets 4.460€ Total Equity 3.383€Immobilized 11.631€Depreciations 3.877€Total Fixed Assets 7.754€

VAT -10.851€Current Assets SS + IST 1.005€Cashier -7.352€ IRC 0€Account receivables 0€ Suppliers 319€Total Current Assets -7.352€ Total Debt -9.526€Total Assets 402€ Total Equity + Debt -6.143€

1st Year

Active Equity

Liability

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

Financial plan

Fixed Assets Capital 36.194€Tangible Assets 2.390€ Retaining Earnings 54.496€Intangible Assets 1.487€ Net Profit 508.126€Immobilized 3.877€ Total Equity 598.816€Depreciations 3.877€Total Fixed Assets 0€

VAT 44.455€Current Assets SS+IST 8.859€Cashier 650.598€ IRC 169.375€Account receivables 0€ Suppliers 32.620€Total Current Assets 650.598€ Total Debt 255.309€Total Assets 650.598€ Total Equity + Debt 854.125€

3rd Year

Active Equity

Liability

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

3 Months 2 Months 2 Weeks4 Months

Looking Back

Product NameDistribution

StrategyDescription

ChannelsPromotion

StrategyRequirements

Marketing Placement

WebsiteLanding Pages

Processes Compilation

Packaging Mobile App Prototype

Pitch Development

Final Pitch and

PresentationBusiness Angels

Updated Website

1 Month

Demo Video demonstrating the

concept

Formalize our partnerships

Start deploying our marketing material

to get more awareness

Gather a considerable network of

Housekeepers to satisfy demand

Launch our fully operational website with the possibility to request a service

Costumers

Problem

Solution

Technology

Marketing

Competitors

Team

Traction

Financial Plan

Calendar

2 Months 4 Months2 Weeks

For the Future

1 Month

Thank you!