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Social media can be seen as an evolution or a revolution for different practices, depending on the point of view. It changes the way we live, the way we work, the way we are connected to someone. All this (r)evolution affects the daily life. During the session, Helene Debaisieux, with a master degree in ethics, will try to bring an ethical connection to this topic and to spark off debates, questions and discussions like for instance: What is a possible definition of lobbying? Are social media also a (r)evolution for lobbying? Is this a factor of change? Do the lobbyists act different? Will the use of social media lead the lobbyists to become more transparent? And how about ethics? For more info, feel free to read the following blogpost "Social Media Ethics and Transparency": http://bit.ly/eAamzR
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DYNAMIC INSOURCINGFRIDAY SESSIONS
Today’s session
Debaisieux Hélène
Presenting
“Social Media and Transparency New Ways of Lobbying ?
T h e s t a r ti n g p o i n t : S o c i a l M e d i a = C h a n g e ?
• Another life?
• Another work?
• Another practice?
• Another Lobbying?
• Wind of change?
•Motivator of
change?
• Accelerator of
change?
D e fi n i ti o n s
T h e E r a o f Tr a n s p a r e n c y
T h e E r a o f Tr a n s p a r e n c y
W h a t i s a l o b b y i s t ?
? NETWORK
PERSUASION
LEGITIMITY
INTEREST
SUBJECTIVITY
BIA
POWER
HETEROGENEITY
HOMOGENEITY
PUBLIC SPACE
REACHING ACTION
Transparency in Lobbying?
I n S o c i a l M e d i a , w h e r e a r e t h e l o b b y i s t s ?
Caroline de Cocq’s blogs
Who’s Lobbying?
And about Social Media ?
N e w Wa y s o f N e t w o r k i n g ?
• Relationship
• Reality
• Obscurity
• Connection
• Virtuality
• Enlightenment
N e w Wa y s o f C o m m u n i c a ti o n ?
• Company
control
• 1 to 1
• 1 Message
• 0/1 Channel
• Difficulty of
control
• Message (s)
• Channel (s)
• Medium
N e w Wa y s o f L e g i ti m i t y ?
• Auto Mgmt
• More control
• Stakeholders
• Reputation
• Non-immediacy
• Individuality
• Civil Society
• Shareholders
• Less control
• Expectations
• Image Mgmt
N e w Wa y s o f P u b l i c S p a c e ?
• Boundaries
• Private versus
Public
• Rapid
• Fuziness
• Private / Public
• Fast & Furious
W h a t d o e s n o t c h a n g e ?
• Relationship
• No equity in
freedom of
speech
• Real contact first
• Unchanged power
struggle
• No 2.0 revolution
• Same fondations
• Same lobbying
E xa m p l e : I r a n
• False Flag
• Only accelator
• Not a trigger
• Tweets from
US
• Phone first
• « Revolution will
not be televised
but twittered »
• Censure
• Except Twitter
• // Moldavie
Revolution 2.0 ?
E xa m p l e : B P
• Powerfull
Word of Mouth
• BP ridiculized
• Use of official
channels
• Unofficial
channels
• @BP_America
versus
@BPGlobalPR
H o w t o u s e S o c i a l M e d i a fo r L o b b y i n g ?
• Publicity
• Monitoring
• Tracking
• Diffusion
• Convene a crowd
• Connect differently
• Raise the public
opinion
• Transparency
• Honesty
• Respect
• Clarity
• Good judgement
E xa m p l e : F r i e n d s o f g l a s s
T h e s t a r ti n g p o i n t : S o c i a l M e d i a = C h a n g e ?
• Medium of change
• Same mechanisms
• Same rules
• Same principles
• Accelerator
• Multiplicator
• Related to the
ethics trend
Be th
e nex
t one
to
organ
ize a
FAS!
+32 (0) 2
888 7
9 34
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Slides will up be there
Pic’s will be here
Summary over hereAnd tweets down here