Website AnalysisWebsite Analysis

by Björn Bredehorstby Björn Bredehorst

Website AnalysisWebsite Analysis

by Björn Bredehorstby Björn Bredehorst

contentintroductionintroduction

Club Mistral‘s web presenceClub Mistral‘s web presence

the webistethe webiste

competitioncompetition

conclusions & recommendationsconclusions & recommendations

introduction

Club Mistral is the head companyClub Mistral is the head companySkyriders is a seperate company brandSkyriders is a seperate company brand

Both have a individual websites onlineBoth have a individual websites online

Core Competence Wind & KitesurfCore Competence Wind & KitesurfNiche Product Surfing Niche Product Surfing

Target group: Young professionals & FamiliesTarget group: Young professionals & Families

Club Mistral: Club Mistral: Touroperator for Touroperator for WindsurfingWindsurfingholidays since 1985holidays since 1985

Skyriders:Skyriders:Competence team on kite Competence team on kite surfing and surfingsurfing and surfing

web presenceWebsite :Website :Easy to find with search engines. Easy to find with search engines. Google, Yahoo and MSN Google, Yahoo and MSN ‘Club Mistral’ ‘Club Mistral’

= top ranking of the page. (Fireball = 4= top ranking of the page. (Fireball = 4thth place) place)

Key word search: Improvable!!!Key word search: Improvable!!!

Low apearence on blog sphereLow apearence on blog sphere

web presencewww.technorati.com

web presencewww.blogpulse.com

web presencewww.youtube.com

the website

competitionMost competitor websites do also Most competitor websites do also notnot offer offer

customer participation, Digital Media, mobile customer participation, Digital Media, mobile phone services, etc.phone services, etc.

Websites serves as information source onlyWebsites serves as information source only

www.fly2kite.com is an exception !!! is an exception !!!

www.fly2kite.com

conclusionGood aspects: videos, newsletter, webcam + weather chartsGood aspects: videos, newsletter, webcam + weather charts

Website serves as information source onlyWebsite serves as information source only

No active participation for customers possibleNo active participation for customers possible

Intransparent due to too many subcategories / too much textIntransparent due to too many subcategories / too much text

Web presence of Club Mistral is too low (word of mouth is Web presence of Club Mistral is too low (word of mouth is important / cheap)important / cheap)

Use of new technologies (Vodcasts with DVD content, mms + Use of new technologies (Vodcasts with DVD content, mms + e-mail advertising, etc.e-mail advertising, etc.

recommendationsStep 1: Make website more transparentStep 1: Make website more transparent

Have one general website for all productsHave one general website for all products

Clear up home page (too irretating)Clear up home page (too irretating)

Less text & more images ( less is more / images say more Less text & more images ( less is more / images say more than words, especially in tourism)than words, especially in tourism)

Accurate category namesAccurate category names

the website

Wind Kite Surf

…Or all 3 together…Make the most outof YOUR holiday

Destinations

Home Service

About Us ContactComunity

Contact us

+49 (0)881 9096019info@club-mistral.com

Prices

recommendationsStep 2: More blog / forum activities: Step 2: More blog / forum activities:

Cheap & easyCheap & easy

E.g. Facebook group (no maintenance costs)E.g. Facebook group (no maintenance costs)

Word of mouth is important, especially in tourism)Word of mouth is important, especially in tourism)

Get impressions / feedbackGet impressions / feedback

active forums can be used for advertisng / promotionactive forums can be used for advertisng / promotion(price draws, banners,etc.)(price draws, banners,etc.)

recommendationsStep 3: More active customer participationStep 3: More active customer participation

Pictures & video uploads (add value and content to Pictures & video uploads (add value and content to website & company)website & company)

Forum Forum People can exchange experiences People can exchange experiences Potential customers can inform themselves, ask questionsPotential customers can inform themselves, ask questionsCustomers can meet before & after holiday Customers can meet before & after holiday Leave important data (prefernces, destinations, interests)Leave important data (prefernces, destinations, interests)

recommendationsStep 4: Tailor made MarketingStep 4: Tailor made Marketing

Take pictures of clients during holiday & send it via sms Take pictures of clients during holiday & send it via sms or e-mail as reminder or e-mail as reminder

Get weather forecasts 3 days before customer goes on Get weather forecasts 3 days before customer goes on holiday on mobile phoneholiday on mobile phone

Take professional pictures during holiday, sell them on Take professional pictures during holiday, sell them on website afterwardswebsite afterwards

The End

Thank you for your Thank you for your attention!!!attention!!!

Any questions???Any questions???