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Web 2.0 - collaboration tools like Wikis, (Micro-)Blogs, Forums, etc. are going to become an important part of the corporate IT-infrastructure. But establishing them and running them successfully very often fails. Wikis become orphan, blogs effect the opposite of their intention, etc. This is not an issue of technology but of corporate culture.By applying our management and analysis framework cm|navigator we are able to identify the technical and cultural environment for the sake of good collaboration. By steadily employing workforce analysis and mirroring the outcomes to the involved collaborators we are able to set up and accompany paths of steadily growing and successfull collaboration.
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How to integrate Web 2.0 into existing Business Processes?
Agile Starting and Steering the Course by Using cm|navigator
Generate
Find
UseStore
Distribute
PeopleKnowledge
& Content
Communication
Media
Web 2.0 & Social
Software connect:
Generate
Find
UseStore
Distribute
Generate
Find
UseStore
Distribute
Managing Web 2.0 in Business is turbulent
…are we still on course?“
Collaboration & Web 2.0
can be planned,
but needs agility
→ identify first adopters
→ community building
→ start micro-project
→ evaluation
→ initiating next micro-project
Knowledge
Workers
First
Adopters
Generate
Find
UseStore
Distribute
cm|navigator: Analysing Knowledge
Work(ers)
To interlink
people >>>
(1) intensity of
cooperation
To connect knowledge
& content >>>
(2) internal
market for knowledge
General conditions for knowledge-sharing >>>
(3) milieu of knowing
cm|navigator: Visualising
Summary: Success recipe for corporate Web 2.0
starting fast
react en-route
steering the course
06/2009
cm|d - corporate mind development
Annaberger Str. 240
09125 Chemnitz / Germany
www.cm-development.de
www.blog.cm-development.de
Dr. Lutz Gerlach
Tel.: +49(0)371 53 47 267
Stefan Hauptmann
Tel.: +49(0)371 53 47 267
Photo on Slide 4: Source Garmin
