Visual Curriculum

Vitae of

CASEYCAREY

CMO/VP of Marketing

Position

respectfully submitted

I passionately believe in a simple, yet

COMPELLING IDEA...

…the sole purpose of

marketing is to increase the

value of the enterprise.

Every marketing dollar, marketing tactic, and

marketing resource should positively impact

enterprise value.

if you generally agree,

I AM THE RIGHT GUY

FOR THE JOB

As a marketer, if the line of sight to

that objective is unclear, you should

question whether it is worth doing.

the last 15 years, I have learned to do

5 THINGS REALLY WELL

a single promise

UNITING PURPOSE andIGNITING ACTION

built on a foundation of SUBSTANCE and RELEVANCE

1. to build

STRONG BRANDS

Brand Creation

Brand Creation

Brand Migration

Brand Migration

Brand Creation

Brand Migration

Brand Migration

2. to design

WINNING

GO-TO-

MARKET STRATEGIES

• Differentiated, value-

based positioning of

point and end-to-end

solutions

• Strategic market

segmentation and

persona development

• Packaging, pricing, and

offers designed to

increase market share

and drive growth

3. to create

DEMAND

WITHIN MARKETS

Integrated, Outcome-

Based Programs

Awareness,

top-of-the-funnel,

nurture, and retention.

ROI-based media mix

optimization.

Target markets from SMB

to Global 1000 CXOs.

Multichannel including

print, direct, event,

and all things digital.

4. to develop

PASSIONATE TRIBES

Speaking

Engagements

Blogging and

Social Marketing

Communities and

Influencers

Analyst

Relations

Media and

Public Relations

5. to enable

EFFECTIVE

SALES

CHANNELS

• Broad spectrum of

experience from

telesales to executive

field sales teams

• Direct and in-direct

channels

• Development of

innovative playbooks

and content packs by

target segment and

persona

• Whiteboard and

solution selling

A Few Highlights

Webtrends

Re-invention of a declining brand

into a multi-product, digital

marketing company with 22%

bookings growth during FY12.

Webtrends

Led the acquisition and integration

of Widemile taking the business

from $0 to $6.7M in 2 years.

DoubleClick

Global relaunch of the Abacus

brand providing an additional

$15M in enterprise value post-

acquisition.

ROI Direct

Took a restart to $4M annual run-

rate in 18 months.

you have to be

thinking…

“SO WHAT?”

a few more things you

SHOULD KNOW ABOUT

ME…

I thrive in an……environment that is fast-paced, innovative, agile, and entrepreneurial by nature.

My ideal role is……broad-based and strategic, yet requiring a strong attention to detail and tactical execution.

I welcome a……good balance between creativity, intuition, and analysis.

I want to be……challenged, empowered, held accountable, and rewarded for the impact my team has on the business.

Is “situational;” I am

uniquely equal parts of

• Director

• Collaborator

• Analyzer

My biggest blind-spot?

I am not a natural

cheerleader. I know I

have to work hard at

cheerleading when the

situation calls for it.

my

LEADERSHIP STYLE

Domain Expertise

• Digital and Social

Marketing

• Database Marketing

• Marketing Automation

• SaaS Business Models

Vertical Expertise

• Specialty Retail

• Fiserv & Insurance

• Tech & CPG

• Non-Profit

• Direct-to-Consumer

my

SUPER POWERS

Experience

• A decade of executive experience

in marketing and product strategy

roles

• Global perspective including

Europe, Japan, Australia

• Led or participated in 11 strategic

M&A events in the last 10 years

• Numerous marketing and product

awards

• Broad “whole business” acumen

Education

• Leadership Development Program;

University of Denver 2008

• MBA Regis University 1994

Affiliations

• Business Marketing Association

• American Marketing Association

• CMO Council

• Marketing Exec Networking Group

my

CREDENTIALS

in summary

I HAVE WHAT YOU NEED

CASEYCAREY

The Marketing Leaderto take your company

to the next level and beyond.

+1.720.934.9959

caseykcarey@hotmail.com

caseykcarey

caseycarey