Company.

This company originated in theYear 1886 in united states.

Company Detail.•It established in the year 1886 in US•By the end of year 1920 it started supplying its product to 27 countries of the world •Coca Cola landed in India in the year 1993 with a tuff competitors like Pepsi and etc.•From 1993 to 2003, company invested more than US $1bn in Indian Market.•Interbrand’s global brand scoreboard ranked Coca-Cola the #1 Brand in the world with E.V. of $70.45 Bn.

Products:-•Coca-Cola has Many Products All across the globe.•Coca-cola’s some popular Brand products are Coke, Thumps Up, Limca, Maaza, Diet coke, Sprite, Fanta, etc.•In the year 2000 company launched Kinley water brand,

Price:-

Rs. 10.00 for 300ml (returnable Glass bottle)Rs. 23.00 for 600ml (Pet bottles take away)Rs. 55.00 for 2.0 Litre.(Pet bottles take away).

Place:-

•Coca-cola was registered trademark in 1987,•It supplied it product to more than 27 countries, At present Coca-cola products can found at any place around the world.

Advertising/Promotion:-Coca-Cola took initiative to advertise it’s Brand to the Indian market, since their theory of giving India a American way of life failed, company came up with Campaigns i.e. “Thanda Matlab Coca-cola” Campaign, with Bollywood Star Amir Khan the Brand Ambassador.This Campaign gave Indian Market a Brand Quality Product @ 5 rupee, for a limited period of timeAnd coming up with many TV commercials Now The Brand is also well known in the rural areas of India and ha great market value.

Marketing in India.•India saw the come back of company but Pepsi had already beaten cola. •Coca cola entered Indian market in 1993 and approached selling an American way of life, but failed to resonate. •Coca cola CEO Douglas Daft set the direction for the next generation success for his global brand with a “Think cola, Act cola” Mantra.•Coming up with ideas of strategies like “life ho to aisi” and “Thanda Matlab Coca cola "and won the market in 2003.

Customer:-The soft drink Sales Rate will clear the Customer Review.

Fiscal Year Millions Bottle Sold

1998-1999 5670

1999-2000 6230

2000-2001 6450

2001-2002 6600

2002-2003 10000

Competition:-Coca-Cola Product has its Long time Competition with Pepsi, this race not yet reached the End line as either one of them tend to fall in the Indian market.

End Note:-

All The Information Stated Above Are genuine

And Updated From the company Coca-Cola India.

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