What’s COCA-COLA?· Soft drink.

· 200 countries.

· Produced by The Coca-Cola Company.

· Secret recipe.

· Mostly sugar, caramel and caffeine.

The ORIGIN· 19th century: patent medicine John Pemberton.

· 20th century Bought by Asa Griggs Candler.

· Marketing soft drink.J. Pemberton A. G. Candler

COCA-COLA in the World War II

II Worl

d War

Sugar restrictio

ns

“Drink U.S.

soldier”

Bottling factories

in Europe to help the U.S. army

U.S. patriotic

drink

COCA-COLA in the World War II

1929: establishme

nt in Germany

1933: 2nd

consumer country

German patriotic

drink

Great marketing of

Coca-Cola

“the soft drinks giant from Atlanta, Georgia collaborated with the Nazi-regime throughout its reign from 1933–1945 and sold countless millions of bottled beverages to Hitler’s Germany”

Coca-Cola commercial

Bibliography· http://www.bbc.co.uk/news/magazine-19550067

· http://www.coca-cola.com/

· http://www.leanchris.hubpages.com/hub/Coca-Cola-in-World-War-II

· http://www.viewamerica.net/art/en-coca.html

· http://www.youtube.com/watch?v=zJ6ZqUiyw6o

Bibliography· Criticism of Coca-Cola (Wikipedia). (7/11/2012)

· THOMAS, Mark (24 May 2004). "Mark Thomas discovers Coca-Cola's Nazi links“. New Statesman. Retrieved 2009-03-19.

· MANRIQUE, Ester: “Coca-Cola, només una beguda?” - Research work presented at IES Montilivi.