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Coca-Cola
In China Presented By:Akhil SethiAngsuman PaulShubham GoswamiSuprabha MaharanaUrmi Mogra
MAJOR AND MINOR ISSUES
INTRODUCTION
MAJOR ISSUES
Major Issue # 1
• Chinese Communist Regime- The Major Barrier
• Joint venture with existing domestic leaders to ease out business operations
Major Issue#1 Recommendation
Contd….
Major Issue #2
• Addition to existing Product Line by introducing Non-Carbonated Beverages in exciting flavours
• Preference for
Non-carbonated
Beverages
Major Issues#2 Recommendation
Contd….
Major Issue #3
• International and Domestic Competition
• Concentrate on Brand Endorsements, Aggressive Promotion strategies
Major Issue#3 Recommendation
“IF YOU CAN’T BEAT THEM JOIN THEM”
Contd….
Major Issue #4
• “Coca-Cola” in Chinese initially meant “Bite the Wax Tadpole”
• Respect the culture and ensure it is taken care of.
• Extensive Research
Major Issues#4 Recommendation
Contd....
• Untapped Rural Areas
• Extensive Research
• “Find the Need, Fill the Gap”
• Supply Chain Management
Major Issue #5Major Issues#5 Recommendation
MINOR ISSUES
Minor Issue#1
• Conducting Nation-wide campaigns
• Participating in Social cause
• “Win the Trust”
• Anti- American sentiments
Minor Issue#1 Recommendation
Contd….
• Health- Consciousness
• Launch of Organic Products
Minor Issue#2 Recommendation
CONCLUSION
The road maps of the world are dotted with happy places to pause. And ice-cold Coca Cola is there to make a pause the pause that refreshes. Familiar red coolers everywhere signal you to refresh yourself and be off to a fresh state.
