Coca Cola - Very chill hay coke zindagi ad by Oglivy & Mather, Pakistan

(c)2008.umairbabrrrrrr.all left & rights reserved.

V Chill hay Coke Zindagi

BRR RRRR…………..

bY

U M A I R BABRR RRRRRR

©2008.umairbaber.all lefts & rights reserved.


Reason to Focus: BRRR....effect !

Product: Coco Cola - BRRR

Client: Coco Cola Pakistan

Agency: Ogilvy & Mather Pakistan

Duration: 45 seconds

PENGUINS

Penguins motion

Reason: V Chill temperature at POLES


Scene 1buddhay main jaan daal day (PUT LIFE INTO DEAD)

Scene 2Muashray ko meetha bana day (Sweet Sweet Society)


Scene 3Ishq ma tarang la day (Bring life into love)

Scene 4Jashan manana sikha day (teaches how to celebrate)


Scene 5koi aur kahan hila saka (Other Drinks cant do it)

Scene 6Yeh he hay real Music, yeh he hay DANCE ( this is real music, dance)


Scene 7ab toh Ishara kafi ha.

Scene 8Bach k !, KUCH BHEE HOSAKTA HAY ( beware, this is COCACOLA)


HERE IS THE CREATIVE WORK

WATCH AD


MESSAGE STRATEGY

AFFECTIVE. Designed to invoke Feelings, Emotions matching with the product

EMOTIONAL Attempts to elicit powerful emotions

PREEMPTIVE A common Attribute but get there first, little differentiation products

RESONANCE uses Situations, Lifestyles and emotions of Target Audience as this is highly competitive non differentiated product


PREVIOUS ADS

Reason to Focus:

Coke - The driving force

Product:

Coca Cola – bolay junoon bolay eeman

Client:

Coca Cola

Agency:

Orient Mccann Erikson

Duration:

32 seconds

Reason to Focus:

Bringing people closer NOKIA TUNE

Product:

Coco Cola - Geo Coke Zindagi

Client:

Coco Cola

Agency:

Orient Mccann Erikson

Duration:

40 seconds

Reason to Focus:

A neat adaptation KHA LAY P LAY G LAY

Product:

Coca Cola Drink

Client:

Coca Cola

Duration:

29 seconds

FAIL AVG GOOOOD


PEPSI

Reason to BOGUS:

One should not impress individual, lead Society as Coca Cola did.

Concept is not creative

PEPSI for individuals, Coca Cola for everyone

Avg production by International Agency

Reason to Focus: Pepsi: If there is a will, there is a way

Product: Pepsi - Jo Chao Kar Jao

Client: Pepsi Pakistan

Agency: JWT

Duration: 49 seconds

SOMETIME HOW DIFFICULT IS TO SPENT 49 SECONDS, :p


INTERNATIONAL ADS

LET’S WATCH INTERNATIONAL ADS


CONCLUSION

Concept as usual global but a very good production by

Ogilvy & Mather Pakistan

Concept unique, memorable and brrrr become a language of

communication joy happiness youth chillllll


QUESTIONS?????????????

?


QUESTIONS?????????????ANSWERS

NEW RATESRegular Rs15/=

Can 30/=500ml. Rs 25/=

1liter 30/=1.5 Liter 50/=

Available at all logical stores

©2008.umairbaber.all lefts & rights reserved.

Business

Coca Cola - Very chill hay coke zindagi ad by Oglivy & Mather, Pakistan