coffe shop

Connective Café & Coffee

Business Plan

For

09/04/23 1

Prepared by-

Waleed RajaUzair AhmedPratul RajanFarhan AhmedMohit Baranwal

CONNECTIVECAFÉ

& COFFEE

09/04/23 2

Topics of Business Plan

Introduction. Executive Summary. Situation Analysis. Threats and Opportunities Analysis. Objectives and Issues. Marketing Strategy. Action Programs. Financials, Budgets and Forecasts. Controls.

CONNECTIVECAFÉ& COFFEE

09/04/23 3

Introduction

Preparation

Planning

&

Register our business

Other requirements

CONNECTIVECAFÉ

& COFFEE

09/04/23 4

Main objectives

Maximum gains

Reaching out to greater target audience

Product, Price, Place, Promotion

CONNECTIVECAFÉ

& COFFEE

09/04/23 5

Marketing Strategy

Product Price Place Promotion

CONNECTIVECAFÉ

& COFFEE

09/04/23 6

Product

Coffee

Espresso

Coffee drinks

Flavored milkshakes

Hot cocoa drinks

CONNECTIVECAFÉ

& COFFEE

09/04/23 7

Price

All the products will be priced at reasonable rates.

Affordable by all sections of the society.

CONNECTIVECAFÉ

& COFFEE

09/04/23 8

Place

Near school/college/university In the center of the City Near shoping areas Near office places

CONNECTIVECAFÉ

& COFFEE

09/04/23 9

Promotion

Participate in fairs Distribute leaflets Through bluetooth services

CONNECTIVECAFÉ

& COFFEE

09/04/23 10

Financial Aspect

Projected Cost of Installation

CONNECTIVECAFÉ

& COFFEE

09/04/23 11

Projected Cost of Installation

Possession: The estimated cost of possession in the expected location is ( 35,000 rent & 5,00,000 security deposite)

Equipment: The project will require sophisticated refrigerators and scoop machine and deep freezer air conditioners, telephone, counting machine, vending machine for cone, Wi-fi and pool table.

CONNECTIVECAFÉ

& COFFEE

09/04/23 12

Furniture & fixture: The project will also require furniture and fixtures such as table chair, tools, shelves, ceiling fans, chandelier, tube lights etc. the estimated cost of these items has been given below:

Items Quantity Unit price Total

Tables 16 4,000 64,000

Chairs 64 1,000 64,000

Tools 10 1,200 12,000

Ac’s(2 ton) 4 36,000 1,44,000

Tube lights 20 125 2,500

Shelf 2 15,000 30,000

Counter desk 1 25,000 25,000

Chandelier 2 40,000 80,000

Total 4,21,500

CONNECTIVECAFÉ

& COFFEE

09/04/23 13

Competitors

National coffee houses

Locally owned & operated café’s

Fast food chains & convenience stores


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Our advantage over competitorsLower price than competitorsBetter qualityBetter sitting arrangementsGifts for customers who purchase more

than Rs1199/-


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Target Audience

Students

Local business people

Affluent local residents

Tourists


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Free home delivery.

Superior packing strategies.

Multiple revenue streams including gift items , gift baskets ,wide range of fast foods in addition to just coffee.

WiFi facility.


Some Unique Aspects

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Research

Q1.Do you think our coffee shop is better than others in the market?

(a) Yes (b) No

Q2.Would you like to visit our coffee shop?

(a) Yes (b) No


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CONNECTIVECAFÉ

& COFFEE

Reference By: Prof. Rajlakshmi Bhimwal Saika

09/04/23 21