1. CONNECTING TO CUSTOMERS DIRECTLY

2. Beverages ON THE GO Pioneers of the Bean2cup machine Market Leaders Quick Serves 3. Reach In all major cities across the country with 10000+ vending machines Tier 1 & Tier 2 cities in Karnataka Tamilnadu Kerala Andhra Pradesh Maharashtra Goa Gujarat West Bengal Punjab NCR Rajasthan Madhya Pradesh 4. Corporates Petrol pumps Malls Schools Colleges Hospitals Cinemas Restaurants Airport lounges Railway stations Ubiquitous Presence 5. IT BPOs Banking & Financial Manufacturing Services Media Corporate Mix 6. Key Corporate Clients 7. One to One contact Undivided attention seekers Compulsory viewing Personalized High Stickiness Relevant Reach Uninterrupted OTS Least opportunity of consumers to switch communication. Captive Audience No attention diverters Relaxed frame of mind Open to engaging with the communication Uncluttered and consistent presence Unique creative/ innovative concepts. The Offering 8. 22 45 yr old professionals Highly qualified SEC A, B Media savvy High disposable income Target Audience 9. Well defined Target audience Reach out to them in their workplace Target audience in a very receptive mood Relaxed during coffee breaks With colleagues (key reference groups) Tendency for them to hang around in the pantry/facilities area and chitchat there! An opportunity to convert a typical mass media campaign to a 360 degree communication endeavor Uncluttered and consistent presence in highly innovative manner Benefits of CD Beverages in your Activation/ Media plan 10. Media Vehicles 11. Novel way of reaching out to the Target audience. A consumer takes 4/5 minutes to have a cup of coffee Exposed to your message at least twice a day High brand recall Cup Branding 12. Promotion of the brand per se A new product being launched Announcement of a consumer offer Response driven mechanism Cup Branding 13. Distinctive shapes may be given to attract the attention Displayed on the face of the machine Highly visible medium Cannot go unnoticed since the key pad (containing all the menu options) is just below it Tent Cards on Machine 14. Leaflets can be placed near the machine Can be distributed by our operators in some of the key accounts Lead Generation Response driven Leaflets 15. Free samples can be placed near the machine New products/variants could be tested Let customers experience product directly Sampling 16. Previous Engagements 17. Target Audience Bachelors in software companies who suffer from paucity of time & are looking for ready to eat products Promotion mechanics Offered a 25% off on KOI & Aashirvaad. Free home delivery on calling a certain number Media vehicles Tent cards Cup branding ITC Kitchens of India & Aashirvaad 18. Product Fairever Zero pimple control cream. Target Audience BPO professionals of Hyderabad who are prone to pimples and are looking for fairness options. Hyderabad is the largest market for fairness creams Objective Generate awareness about this new variant. Test market the product in Hyderabad Media vehicles Tent cards Branding space on the cup Leaflets Sampling exercise and Contest to generate interest Cavincare Fairever 19. Thank You! Contact: Gerald: gerald.dsouza@cafecoffeeday.com 9833880625 Gopal: gopal.sharma@cafecoffeeday.com 9370314143 Nandini: nandini@coffeeday.com 7208277793