COLLABORATINGIN A SOCIAL ERA

Oscar Berg Twitter:@oscarberg

Congres Intranet 2016, Utrecht, The Netherlands

Empower people and simplify their

lives with digital

technology

Let’s

1964: Arthur C Clarke

”The transistor and the communication satellite will

make possible a world where we will be in instant contact

with each other, wherever we will be.”

1990: Steve Jobs

”An electronic organization…is the only type of

organization that can begin to keep pace with the

changing business conditions”

2016

Welcome to the social era!

The power (of communication)

is shifting from companies

to consumers

Corporation Inc

Market B

Market AProduct marketing

The industrial corporation perceived the world like this

…and now it has to adapt to a new and different reality

Corporation

Service

Service

Service

Service

Service

Customer Experience

Expectations Capabilities

Companies can’t keep pace with the customers

Customer Company

40

45

50

55

60

1975 1980 1985 1990 1995 2000 2005 2010 2015

Routine jobs

Non-routine jobs

Routine jobs are disappearing

Source: “Is Job Polarization Holding Back the Labor Market?”, Stefania Albanesi, Victoria Gregory, Christina Patterson, and Ayşegül Şahin, 2013

Manual labour

The future of work is collaborative and creative knowledge work

Creative work

Routine work

Knowledge work

Robots

Software

Future of work

Toyota & Mercedes replacing robots with humans

That’s where humans still excel machines.

Should we fear that robots are taking over our jobs?

Or should we ask ourselves why humans should do robot work

in the first place?

Houston, we have a problem…

#1 Companies are working like it’s 1995*

Do you want to try this

innovation?

Sorry, no time! I need to deal with my

email inbox!

*John Stepper, Deutsche Bank

#2 Companies are designed like it’s 1950

Tried to collaborate

#3 Companies are managing like it’s 1930

CollaborationA decent salaryCompetition

KPIs A shared purposeand vision

LearningTraining

Fear Trust BelongingVIP

Rules

Bonuses Recognition

Supervision Autonomy

Responsibility

Career ladder Mastery

What managementbelieves matters

What matters toknowledge workers

What management focuses on

What knowledge workers value

So what should large companies do?

Close to the customers

Strong networks and community

Dare to try new things

High level of engagement

Photo credit: Bethany Legg

But most importantly, people collaborate spontaneously!

They must become more like startups

High visibility

Team

collaborationLow visibility

The Collaboration Pyramid

Social collaboration

Builds trust to make collaboration happen

spontaneously

The Collaboration Pyramid

Communities

Social network

Rich profiles

Micro-sharing

Feeds Discovery

The Collaboration Pyramid

ConversationTransparency

Openness Recognition

Participation

The 5 Principles of Collaborative Communication

PraisingSharing

Linking

Commenting

Tagging

Following

Authoring

Recommending

Connecting Joining

ConversationTransparency

Openness Recognition

Participation

The 5 Principles of Collaborative Communication

Platforms, API:s and Services

Social Platform

Services

Rich profiles

Micro- sharing

Social network

Commu-nities

Sharing

Feeds Discovery

LinkingTagging Following Connecting

Joining Commenting Authoring Recommending Praising

The digital workplace must be inherently social

Chat Web meeting

Co-autoring

People search Blog Discuss Review

Platform

Services

technolo

gy

The technology is just an enabler.

You must want to use it - in the right way

Be open by default

Work out loud

Be generous with positive feedback

Start with yourself. Change how you communicate.

Lead the change!

Thank you!

@oscarberg www.oscarberg.net

Photo credits

Markus Spiske https://unsplash.com/markusspiske

Sebastian Muller https://unsplash.com/sebastianmuller

Tracy Thomas https://unsplash.com/stanmeg

Jason Howie