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Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
in Asia
Collaborating with
consumers
How to run Research Communities in Asian
markets
Anouk Willems
Hi Irsquom Anouk
Research Innovation Manager |
Marketing | Co-creation | Mobile |
Gamification | Co-researchers |
Research Communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
510 emerging
economies lie
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
45 of internet users
from Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
in Asia
Collaborating with
consumers
How to run Research Communities in Asian
markets
Anouk Willems
Hi Irsquom Anouk
Research Innovation Manager |
Marketing | Co-creation | Mobile |
Gamification | Co-researchers |
Research Communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
510 emerging
economies lie
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
45 of internet users
from Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
in Asia
Collaborating with
consumers
How to run Research Communities in Asian
markets
Anouk Willems
Hi Irsquom Anouk
Research Innovation Manager |
Marketing | Co-creation | Mobile |
Gamification | Co-researchers |
Research Communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
510 emerging
economies lie
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
45 of internet users
from Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Hi Irsquom Anouk
Research Innovation Manager |
Marketing | Co-creation | Mobile |
Gamification | Co-researchers |
Research Communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
510 emerging
economies lie
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
45 of internet users
from Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
510 emerging
economies lie
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
45 of internet users
from Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
45 of internet users
from Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
610 social
network users
are connected to
brands
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
910 consumers
want to
collaborate with
them
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
COMMUNITIES
RESEARCH
4 INGREDIENTS
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
83 plansampuses
45 uses
Status of online
in Asia
research communities
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Evaluation of the
IKEA catalogue
2013
AnoukW1
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
From offline focus groups to
online communities
5 reasons
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
3 Limited range of participants
Customers
Potential customers
Lapsed customers
2 Standard evaluation tools
1 Snapshot of Reality
N=50-150
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
4 Quality inconsistency
USA GE PL
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
IT
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
CH
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
5 Internal stakeholders not involved
4 Quality inconsistency
3 Limited range of participants
2 Standard evaluation tools
1 Snapshot of Reality
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Understanding the urban parent
INSIGHT VALLEY
ASIA-PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Evaluating
Package Innovations
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Adapt your approach when
managing communities
in Asia
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Motivations
Topics amp challenges
Moderator role
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Identifying Sleeping problems
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
wEEK CONNECTION
SLEEPING HABITS
HEALTH AND WELL-BEING IN CHINA
SLEEPING PROBLEMS
REVIEW SOLUTIONS
PHILIPS BRAND AND SOLUTIONS
Sleep Well
Community
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
INSIGHT
VALLEY ASIA-
PACIFIC 2013 AnoukW1
Technique Consumers as culture
experts
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
360deg view of the
Catalogue
Relevant product
innovations
Brand positioning
in a new market
Fine-tuned packaging
concepts
The impact
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
4 takeaways when
managing communities
in Asia
AnoukW1
INSIGHT
VALLEY ASIA-
PACIFIC 2013
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
THANK YOU
Questions
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
in Asia
COLLABORATING
WITH CONSUMERS
Anouk Willems
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom
Thank you to our sponsor amp partners
Gold Sponsor
Supported by
Organised by
Insight Valley Asia 2013 | May 16 amp 17 | Bangkok Thailand | wwwinsightvalleycom