Common announcement 1.27.11

©2010 FEARLESS. CONFIDENTIAL AND PROPRIETARY. 2

Drop a stone in a bucket and the ripples radiate out. In a big enough bucket this expansion of energy seems endless. Until those ripples hit the edge of the bucket. Then in an instant all that energy is moving in the exact opposite direction.

Something has changed


We have hit the edges of our bucket, our ecosystem. What was frugal is now wasteful. What was once smart is now dumb. What was once business as usual must become business as unusual.

Something has changed

©2010 FEARLESS. CONFIDENTIAL AND PROPRIETARY.

Live in the past,or get down to the business of imagining a future.

When the old ways begin to give way to something yet to be imagined, we have a choice.

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Capitalism is the most powerful force on earth and has lifted billions out of poverty.

But it is in crisis.

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We believe in commerce


A brief history of powerAnd each former power goes to work for the new power.

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Even Individual Corporations Rival Nations Walmart’s Revenue vs The 2009 GDP of Assorted Nations, Source: The World Bank

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Walmart$408B

Norway Kuwait Bangladesh Costa Rica

Ghana


Having the world we want will not come from “voting” for it.


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To help individuals understand the power they have in the everyday choices they make.

We started simply enough

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Consumers are the largest economic group in the economy, affecting and affected by almost every public and private economic decision. Two-thirds of all spending in the economy is by consumers. But they are the only important group in the economy who are not effectively organized, whose views are often not heard.

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“

-John F. Kennedy ”


With that in mind, we set out to create a new agreement between consumers and corporations.

FearLess 1.0


Hundreds of creative people began reaching out to get involved and to make a difference. But in what?

We soon realized we were not alone


Socio-productivity means being consistently able to create new industries, markets and categories, and segments that rivals consider “impossible,” flabbergasting them because they fly squarely in the face of industrial-age logic... to create markets and industries that orthodox capitalism is unable to serve... masters of socio-productivity -- create ultra-high-need-low-cost- economic arenas where the least well-off are made the most better-off.

-Umair Haque

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We met a very important partner. Project M. Designers solving social problems with design.

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Thinking wrong

We can't solve problems using the same kind of thinking we used when we created them.”- Einstein

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800,000 acres of new design thinking

Alabamboo


Creative people must play a part in inventing the new capitalism.

We came to realize that we can do more than apply pressure to the current system.


Design a capitalism that spreads love and prosperity to all stakeholders.

Our mission:

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To create a living network that unleashes creativity to solve social problems. One that incubates hundreds, or thousands, of locally grown and supported businesses working together.

Can we radically scale?


An open-source living network for a new brand of capitalism.

We have come to believe that we can build...


A chance to design and prototype the new capitalism.

A living network that gives creative people:


What components do we need to build such a living network, to foster new forms of business, and to ensure their success?

The next question became:


New Capitalism

Out-cubator

FearLess Revolution

Media

New CapitalismCommunity

“A new brand of capitalism.”We believe our living network requires 3 main functions:

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New Capitalism Community

Definition: A global network of supportPurpose: Increase reach and impact

Our goal is no less than to spark a global movement. We aim to build a community where designers, strategists, vertical experts, celebs, capital, media, and anyone else with the credible talent to help us to launch more new capitalism projects.


New Capitalism Out-cubator

Definition: A social venture launch padPurpose: To manufacture positive change

Rapid, ground-up business creation. A new breed of business - built on values the community holds dear: transparency, sustainability, accountability. As the network of businesses grow – branded alike – they will be able to tackle even larger and more complex problems through shared data and best practices.The Out-cubator process will:• Start companies• Buy/rebrand/restructure companies• Co-brand betas with other companies


Definition: Aggregator and AmplifierPurpose: Inform and ignite positive change

Our expanded blog and web series will be dedicated to making the community and out-cubated companies famous. Focusing beyond the consumer/corporate agreement to create exposure for the new brand of capitalism projects. We will be reporting on a future where fun and profitability come from making people, society and even future generations better off.

FearLess Revolution Media


? So what is our new capitalist brand?


Our new capitalist brand is about transitioning from competitive advantage to collaborative advantage.

Benefiting people, communities, society, the environment and future generations is the new advantage in business.


Because while Walmart, Nike, Starbucks, and Whole Foods are unlocking shared value by collaborating with all stakeholders, their brands are still limited by the legacy of an old design.

Why a new brand paradigm:


This Matters Because Brands Are Very ValuableSources: Interbrand, Yahoo! Finance, numbers in billions USD

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Google

IBM

Coca-Cola

Disney

McDonald’s

0 50 100 150 200

Brand Value


Today, brand value and benefit only accrues to the company. Not to society. Not to the environment. Not to future generations.

Lost Value for us all


A brand that isn’t an institution but is instead a living network

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Can we do better?

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A brand that provides collaborative advantage rather than competitive advantage?

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Can we do better?

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A brand that can represent a new capitalist philosophy.

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Can we do better?

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A brand that is open to all that agree to the community rules

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Can we do better?

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Design a HUGE brand for small progressive capitalists

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Can we do better?

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Common purpose, common goals, common means, and common values. A common brand to encompass products, businesses, and ideas of the common community.

Introducing COMMON:


A brand that is community designed. Community owned. Community directed.

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The COMMONOut-cubator

COMMONMedia

The COMMONCommunity

Here’s how the process of spinning off hundreds of like-branded companies will work ...

The Common Network


Our Process: COMMON Community

“I see a problem.”

Post it to the Community

Discussion & Rating

OUT-CUBATORCOMMON MEDIA


Our Process: COMMON Out-cubator

COMMON MEDIACOMMON COMMUNITY

$$$$

Online Discussion Generates New

Business Ideas

COMMON Capital CanHelp the Entrepreneur

Get Started

COMMON __________Created to Change

the World


Our Process: COMMON Media

Make Famous

Foster Community

Inspire theCommunity

COMMON COMMUNITYOUT-CUBATOR


The COMMON community scales online

How the magic gets multiplied:







A global brand and a huge library of brand elements

Brand awareness far beyond that of any startup

The business development platform of the community

A pool of best practices and wisdom within our businesses

Experts in multiple fields of business

A community of shared and supportive business values

The buying power of the community

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At FearLess, we like lots of tangibility

How else do we manifest the COMMON Community?


The COMMON Lab That little extra boost for the designer/social entrepreneur

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THE NEW INDUSTRIALISTS

CM