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Communicate smarter - stay relevant
Mike Schwede, 3. Februar 2016 #digiZH
Communicating smart?
1. Relevant2. Awesome3. Efficient
«Markets are conversations.»Cluetrain Manifesto, 1999
→No conversations? No markets!Mike Schwede
Mike Schwede, Creative Commons 3.0 BY SA
Awesome Product, great Service.
Look how we do it!
My problems, my dreams,
my needs, my… whatever
Mike Schwede, Creative Commons 3.0 BY SA
Visions & Needs
Knowledge & Help
Products & Services
Solutions & Features
Mike Schwede, Creative Commons 3.0 BY SA
Content Funnel
5 morning routines for a great monday
3 KPI for better cash management
Bexio! Bexio vs xyz
Online Invoices, Bank Sync,...
4’000 Google Searches / Mt
250 Social Mentions / Mt
Topic Share of Voice
Your Topic
Your Voice
Competitor
Your Goal
9
Facebook Topic Data
Visual Insights?
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Communicating smart?
1. Relevant2. Awesome3. Efficient
12
14
Communicating smart?
1. Relevant2. Awesome3. Efficient
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Nestlé, ww, Facebook 1500 pieces of content
$127,500 / Dayfor Social Media Management
Source: Percolate
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Social Media Management
Marketing Automation
RelevantConquer topics, plan based on data
AwesomeBe bold, beautiful
EfficientOutreach influencers and use smart tools
Mike Schwede, Creative Commons 3.0 BY SA
@mikeschwede [email protected]
