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alexander-zagoumenov
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COMMUNICATION NETWORKS
Importance of Networks
• Systems of interconnected units– to structure information exchange
• All groups function as networks– understanding of how networks function
• Important to understand and use– to work within and manage networks
Formal vs. Informal
Formal Networks Informal Networks
FORMAL NETWORKS
Characteristics of Formal Networks
• Typically vertical
• Follow the authority chain
• Limited to task-related communications
Formal Networks
The chain rigidly follows the formal chain of command.
Formal Networks
The wheel relies on the leader to act as the central conduit for all the group’s communication.
Formal Networks
The all-channel network permits all group members to communicate actively with each other.
Example of a Formal Network
Formal networks structure is a base for most modern organizations.
Example of a Formal Network
Governments are structured according to formal networks principles.
Let’s give it a try…
Formal chain of command
Relies on the leader behind the wheel
Group members to communicate actively
INFORMAL NETWORKS
Example of an Informal Network
Characteristics of Informal Networks
• Free to move in any direction
• Able to skip authority levels
• Satisfy group members’ social needs
• Helps with task accomplishments
Example of an Informal Network
• Grapevine– Not controlled by the management– Trusted more by employees– Is used to serve self-interest of members
Example of an Informal Network
• Social Networking– External rather than internal– Distribute and find information– Share and discuss– Connecting and growing
Social Networks Examples Online
INTERRELATIONS
Comparing the two
http://www.mckinseyquarterly.com/article_page.aspx?ar=2051
Example of an Interrelated Network
Multi-level marketing structures include both formal and informal networks.
Summary of Finding
• Every formal includes an informal
• Not all informal include formal
• Knowing types of networks is great
• Understanding the correlation is great
• Using this knowledge to facilitate communication in your company is huge
• Growing vs. making stronger networks
Alex should be over 10 minutes by now. Somebody, please stop him.
Questions?