COMMUNICATIONS & PUBLIC RELATIONS INDUSTRY IN BRITISH COLUMBIA, CANADA

Presented by Susan Kirk

Marketing Communications

Public Relations Marketing Communications

Many Terms in Industry

Marketing Marketing Communications Public Relations Communications Online Marketing Social Media Content Marketing Community Relations Media Relations Investor Relations Crisis Communications Issues Management Branding Communications

Education opportunities

SFU - PR Certificate Program

http://www.sfu.ca/cstudies/pr/

Kwantlen - PR Diploma Program

http://www.kwantlen.bc.ca/calendar/programs/prel-di.html

BCIT - Marketing Communications

http://www.bcit.ca/study/programs/63aadiplt

UBC - Integrated Marketing Certificate

http://www.tech.ubc.ca/integrate/

Royal Roads – Communications BA or MA

http://www.royalroads.ca/program/professional-communication-ma

UBC – Commerce BA, Marketing

http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Specializations/Marketing

Industry Associations

CPRS – National and Vancouver Chapter

http://www.cprsvancouver.com/

http://www.cprs.ca/

IABC – National and Vancouver Chapter

http://www.iabc.com http://www.iabc.bc.ca/

BCAMA

http://www.bcama.com/

HTCE

http://www.htce.org/

BCAIM

http://www.bcaim.org/

Job Searches

Job Opportunities

Organizations “in-house” vs. agency Small organization

Entrepreneurial, flexible, variety Large organization

Defined role, promotion opportunities, international Agencies

Variety of work Government

Defined career path Not-for-profit

Associations (i.e. BC Heart & Stroke) Hospital Foundations Tides Canada (environment)

Specialized Technology Legal Real Estate Hospitality

Many, many job titles

Chief Marketing Officer Vice President, Public Affairs Vice President, Corporate

Communications Vice President, Marketing Director, Marketing

Communications Marketing Director Public Relations Manager Account Director or

Manager Community Manager Social Media Manager Online Marketing Manager

Community Relations Manager Investor Relations Manager Marketing Manager Marketing Communications

Manager Communications Officer Graphic Designer Web Designer Technical Writer Corporate Writer Marketing Communications

Specialist Marketing Coordinator Communications Coordinator Account Coordinator

Job Postings

Government Communicationshttp://www.gov.bc.ca/gcpe/career_overview.html

Marketinghttp://www.bcama.com/database/search_jobs.asp

Communications & PRhttp://members.cprsvancouver.com/postingList.aspx

Communicationshttp://jobs.iabc.com/c/search_results.cfm?site_id=65

Marketing Communications – Technologyhttp://www.bctechnology.com/scripts/search_form.cfm

Marketing, PR, Communicationshttp://vancouver.en.craigslist.ca/mar/

Not-for-profithttp://www.charityvillage.com/cv/main.asp

Recruiters / “Headhunters”

http://www.searchwest.ca/ http://www.kornferry.com/ http://www.britishcolumbia.name/he

adhunters.htm

NETWORKING

Linkedin

Meetup

http://www.meetup.com/

Chambers

http://www.bcchamber.org/

Vancouver Board of Trade

http://www.boardoftrade.com/

Industry trends

Trends

24 / 7 news cycle Citizen journalism Social media

Twitter Linkedin Facebook Youtube Slideshare

Follow subject areas using Google alerts Hootsuite.com Socialmention.co

m

Information Sources

Gurus Brian Solis

http://www.briansolis.com/

Seth Godin http://www.sethgodin.com/sg/

Beth Kanter http://beth.typepad.com/

Info Sources 6SMarketing

http://www.6smarketing.com/ Marketingprofs

http://www.marketingprofs.com/ Mashable http://mashable.com/ Marketingsherpa

http://www.marketingsherpa.com/

Reputation Institute http://www.marketingsherpa.com/

IABC http://www.iabc.com/ CPRS http://www.cprs.ca/ PRSA http://www.prsa.org/ Journalism http://j-source.ca/ Consulting

http://www.consulting-business.com/

Questions

Contact me for more information Susan Kirk susandianekirk@gmail.com www.kirkmarketingcommunications.com Twitter: @susandkirk

www.twitter.com/susandkirk Linked:

https://ca.linkedin.com/in/susandkirk Cel: 604-315-9959