Initiative by department of Information & Technology

in Rural India

1,12,000 community service centre's would be set up at various places in all part of the rural India under the extension of Knowledge Mission, the project from government of India

US$ 1.5 billion investment for providing broadband access to rural India would be generated through private sector. Remaining US$ 0.5 billion of investment would be poured into infrastructure

INTRODUCTION

Part of the National e-Governance Plan under Bharat Nirman

Budgetary allocation of over Rs.27,000 crores for enabling e-Governance Services to the doorstep of rural citizens

IL&FS as Program Management Agency to facilitate the rollout in a PPP format

INTRODUCTION

One CSC to service a cluster of 6 villages – 6,00,000 villages networked

Scheme to be implemented in a PPP Framework Focus on Private Sector services for quick sustainability CSCs to be positioned as the retail extension outlets in rural

India

FRAME WORK

linking rural India to a basket of information, goods and services through end-to-end demonstrable models

integrate the commercial goals of private sector with the larger development goals of the State as well as Nation

OBJECTIVE

National level Agency(Department of IT)

State Level Agency(Franchisee)

Village Level Entrepreneurs

End Consumer

Provide Policy & Regulatory Support Facilitate infrastructure Support through SWANS,

SDCs Provide the Minimum Guarantee Revenue Support Central and State support for the CSC Scheme

IL & FS

National level Agency(Department of IT)

o Owner of the CSC business

o Set-up the CSCs in a phased manner with the requisite hardware and software

o Select CSC locations – to balance equitable spread with sustainability operators after properly identifying entrepreneurs

AICTE & NICTE

State Level Agency(Franchisee)

o Promote the use of the CSCs in the rural areas through the state-level and local promotion campaigns

o Interface with the State Government and other stakeholderso Introduction of new services from time to time including

aspects like service

AICTE & NICTE

State Level Agency(Franchisee)

Proximity to customer & understanding of consumer needs Trusted by consumer Willingness and ability to learn computers and products Initiative to tap local revenue generation potential

Village Level Entrepreneurs

Private / PublicSector

G to C ( Government to consumers ) B to C ( Business to Consumers ) B to B ( Business to Business )

SERVICE OFERED

– Land Records

– Birth/Death Certificates

– Grievances

– Form downloads and submissions

– Bill payments – water, electricity, telecom, etc.

– Licenses, permits, subsidies

– Property Tax and Registration

– Bus pass, Railway tickets, Passport, etc.

G to C ( Government to consumers)

– IT services (Printing, Scanning, DTP, web surfing, etc.)

– Agri-business services (consulting, testing, information, Input Sales procurement,

– Banking and Financial Services (Loans, Deposits, Micro-finance, etc.)

– Telecom Services (PCO, Post-paid/pre-paid connections, mobile pho

B to C ( Business to consumers)

– Commercial Services (Matrimonial, Astrology, Bio-data, etc.)

– Retail Sales & Referrals (FMCG, Consumer Goods, Durables, Vehicles,

– Education Services (IT Training, English Speaking, etc.)

– Health (Tele-medicine, OTC medicines, etc.)

– eCommerce (Online shopping, Trading, etc.)

B to C ( Business to consumers)

– Market Research

– Rural BPO Services (Data Collection, Data Digitalization, etc.)

– Advertising, Branding and Promotions

B to B ( Business to consumers)

GAURAV RAWAL Mob 09302901996 Email Gaurav.rawal04@gmail.com