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Community Systems CEO presents "Digital Business Development Tools for the 21st Century," a look at how tiop performing economic development organization such as Jobs Ohio, Enterprise Florida, Tennessee Valley Authority, and more are serving prospects faster an more comprehensively.
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Smarter Software for Communities
Digital Business Development Tools for the 21st Century: What Jobs Ohio and other top EDO’s are doing to succeed
February 26, 2014
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Questions we will answer • Who is Community Systems?• How does the economic development industry serve
prospects now?• What other industries do things this way? • What trends are shaping this industry that impact
prospect response?• How does Jobs Ohio use technology for prospect
response?• Discussion
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Who is Community Systems?
• Community Systems is a software team, spun out of Atlas Advertising, that creates relationships between communities and the people that are considering locating a business there.
• Community Systems is the only team that delivers AtlasOne, a complete software suite to the economic development industry.
5Who we work with
Community Systems serves 2 million unique user sessions per year on over 200 websites, count 10,000 registered users, and cover over 4,000 communities in 43 states
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At Community Systems, we are laser focused on converting casual online browsers into qualified conversations with prospects.
Why we exist
7How does the economic development industry serve prospects now?
Pro-Active
ly
Re-Active
ly
or
8How does the economic development industry serve prospects now?
As an informati
on resource
As a consultan
t?
or
9What other industries serve customers this way?
A reactive information resource by
another name is a:
10What other industries serve customers this way?
A proactive consultant by another name is:
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Which would you rather be?
12What trends are shaping this industry that impact prospect response ?
1. Shorter times to decisions
13What trends are shaping this industry that impact prospect response ?
2. Vast availability of data
14What trends are shaping this industry that impact prospect response ?
3. National networks of brokerage firms
CB Richard Ellis Network of Offices and Affiliates
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What Site Selectors Need and Don’t Need: Tracey Hyatt Bosman
1. Based in Chicago, IL2. Former economic developer 3. Specializes in renewable
energy and data centers
Midwest Practice Leader – Biggins, Lacy and Shapiro
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What Tracey needs and doesn’t need
What We Need• Contact information• Incentive programs• Tax rates• Recent announcements• Industry-targeted info• Map of your territory• Largest employers• Area colleges and
universities
What We Don’t• General labor statistics• Secondary source wage
information• Real estate listings• Rankings• Distance to other major
cities
17How Jobs Ohio uses technology to compete
18Jobs Ohio’s environment
1. Active state EDO
2. Large state: 13 million people
3. Distributed population: 4 large metros
4. 8 regions, 88 counties, 800+ economic developers
5. The only state in the nation to lose population between the 2000 and 2010 census
19Activities required to service prospects in Ohio
1. Dedicated outreach using lead generation, digital marketing, event attendance, and more
2. Yielding many hundreds of inquiries per year
3. 50-100 qualified prospects that require property searches and partner input per year
4. 800+ partners who participate in submitting properties to prospects
5. An average of 50 properties and 10-15 supporting documents per year submitted per project
6. Plus, 200+ that simply require incentive awards per year
7. All with a dedicated staff of 15 who work with prospects
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What would this this mean in terms of activity per year for Jobs Ohio, without a technology solution?
300+
companies that require
response
160,000+ emails to
and from partners
5,000+ properties
submitted
1,500+ documents
submitted
80,000+
status updates to partners
21So what does Jobs Ohio do to manage this workload?
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They use the Atlas InSite and Atlas Prospect Response Systems
17,000+ properties
75%Less time to respond
800+ partners
23Project workflow- Atlas One
Inquiry generat
ed
Emailed to 800+ partners
from system
Property and
document submissions received
from partners
Property and
document submissions evaluated
and submitted
to prospect
Prospect evaluatio
n
Project status
updated
24Technology this requires
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Data, Technology, and Agency Partners this requires
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How Community Systems Works with EDO’s and Agencies
EDO’s
Agencies
27What does the prospect response load look like for the average EDO in the United States?
50+ companies that
require response
2,000+ emails to
and from partners
750+ properties submitted
200+ documents submitted
1,000+
status updates to partners
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Smarter Software for Communities
Discussion
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Chat your Answer:
What is one thing that you learned in today’s webinar?
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Chat your Answer:
Would you like a demo to see how Community Systems’ Prospect Response systems can help your community compete?
31Contact Community Systems
Contact information:
1128 Grant Street
Denver, CO 80203
Contact: Ben Wright
t: 720-420-3800 x 210
www.communitysys.com
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