Lee Hopkins

Company XYZ

social media

Adelaide, 11th Feb 2011

advanced communication strategies and tools

http://www.youtube.com/watch?v=gQ0wFqNfu7A

Risks

Benefits

Case studies

Brand hijacking

The ‘lunatic fringe’

Negative comments

Crisis: no way to respond

Employee error (Vodafone, KC)

Branding

Goodwill

Lead generation

Customer service

Engagement with audiences

3Ts + A = Social Media Ethos

Truth

Trust

Transparency

Accountability

What if they don’t love me?

http://www.youtube.com/watch?v=ypmfs3z8esI

"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile. The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."

http://www.youtube.com/watch?v=xwgYqIZUtZ0

Kiss

Find your lovers

Start small

Take a pulse

Refine

!@#!

• Truth, Trust, Transparency & Accountability

3T&A communication

universe:

• The Internet

• 9/11

• PC

• Harry Potter

Black Swan moments in

history

Conclusions

When it comes to a

social media strategy,

like most companies

we’re building the

bicycle while we ride it @3MJane