For Ecommerce

What is CAI?

• CAI is the process of collection and analysis of data on your competitors to facilitate intelligent

decision making in terms of formulating competitive tactics and strategies.

How’s it different today?

• With modern technology the entire process has moved online, and competitive intelligence

software has taken over the primary role classification and graphical representation roles of the

individual.

• The amount of competitor data that you need to process today is humongous.

• Competitive Analytics and Intelligence (CAI) software simplifies the collection of data on your

competitor, and performs the first level of analysis on your behalf, leaving you to make the next

level of analysis by using to software to segregate, filter and sort the data as and when you feel

it is necessary.

• This makes the entire process more efficient, simple and time-saving. It decreases the time your

organization needs to spend on decision-making and strategy creation.

• Supply Trends:

By observing the supply trends, the CAI software can tell you how your competitor is managing

his inventory by analyzing stock levels on his website, and tracking how and when new stock is

brought in. This can help you decide if you need to optimize your inventory management, or if

your system is better suited for your needs.

• Pricing Trends

CAI software will take into account the difference in product pricing between you and your

competitor, which will help you estimate the profit per piece that each of you is making. This will

help you not only understand your competitor’s pricing strategy, but also to re-evaluate your

strategy and possible changes you might make to it. This is the most popular feature of CAI

software and many SME’s use this as a standalone function.

• Sales Trends:

It isn’t enough to know the price at which your competitor is selling a product, so most CAI

software will also take into account the volume of sales per product, so as to allow you to

calculate the difference in margins through that single product.

• Comparing Picture Quality:

It is important that the quality of product picture be clear and sharp. The CAI software will

compare this as well to let you know f you need to have better product pictures on your

ecommerce site.

These basic analytics will certainly help you understand your competitor and their strengths and

weaknesses, but they do little to help you improve your own services and website.

This is why it is important for CAI suites to do more than the necessary and give you and your

organization data like...

• Similar Product Comparison:

Most CAI programs only compare the same product, but it is equally important to know the

value of products that are similar in nature and tell you which variant is more popular in the

market.

• Content Comparison:

A CAI software should not only note differences in the content of the same product on your site

and your competitor’s, but also be able to rate the overall value given to the customer. This

should help you understand that there are areas where your site’s description is better suited or

where it needs to improve.

• Search Engine Optimization (SEO):

With a good CAI tool, you’ll be able to understand which keywords are more relevant tot the

content on your site, and you can structure SEO around them.

• Information:

When the information on products increases, customers will be able to better understand it, and

thus make more informed decisions. This serves the current trend of researching a product

before purchasing it.

• Reviews:

Through the information you offer, customers will be able to get exactly what they want. Being

delighted with your services, they’ll full your site and others, with positive reviews of your

offerings.

• Zero-Moment-Of-Truth (ZMOT):

By increasing your SEO and link building (through customer reviews), your ability to reach

potential customers at the ZMOT will also increase. This means better traffic, and more

conversions.

Thank You

HERE