Cork ArchitectOnline Market Analysis

Why Google?

If you don't display at the top of the page, then the chances of the person searching for the service you offer clicking on your

site are very slim

Where is the safest place to hide a dead

body?

On page 2 of Google's search results!

What is Google Adwords?

• Measurable and flexible

• Faster than SEO

• More Engaging

• Allows you to control your advertising cost

• Helps you beat your competitors

The worlds most perfect advertisement

Adwords vs Organic

• Research has found that if you show up top of a google search there is a 50% chance that the person will click on your website, if you show organically and with an ad that increases to a 90% chance

• Google organic changes, you may be top today... But you may not be top tomorrow. Adwords allows

you to constantly be visible on Google's first page

Here are some of the most popular search terms that you are missing out on:

“architects cork” – 170 searches in Cork each month (14th)“cork architects” – 40 searches in Cork each month (13th)

“architects in cork” – 10 searches in Cork each month (16th)“architects cork extensions” – 10 searches in Cork each month“architect cork extension” – 10 searches in Cork each month

“house designs cork” – 10 searches in Cork each month

With those 6 keyword examples that is 250 potential

customers that you are losing every single month

because they can’t find you!

Who appears on the first pages currently?

ldarchitects.ieplm.ie

pmnarchitecture.com

mulcahyralphsarchitects.com

lanearchitects.com

stwarchitects.comfmp.ie

How many potential customers do you lose out on each month?

1,000 potential customers EVERY SINGLE MONTH

What are the exact search terms people are searching for?

Search Terms Number of People Searching Suggested bidarchitects cork 170 0.63architect cork 70 0.33cork architects 40 0.92architects in cork 40 0.02architects west cork 20 –cork architect 20 –west cork architects 10 –architects cork extensions 10 0.64architect cork extension 10 –architects ireland extensions 10 –house extension architect 10 –architects for home extensions 10 –architect for extension 10 –home extension architect 10 –architect house extension 10 –architect extensions 10 –extension architects 10 –architects for house extensions 10  passive house architects ireland 10 –contemporary architects ireland 10  residential architects 10 –architect residential 10 –architect your home 10 –home architect 10 –3d home architect 10 0.6home design architect 10  contemporary architects 10 –

• If you could get 10% of those people to become customers, how much would it be worth to your business?

• How about just 1%?

So what do you need to do now to win their business?

You need a well managed google adwords campaign so that:

• Potential customers can find you • No money is wasted on bad keywords

• You don’t have to spend your time worrying how to figure out the internet, you just have to answer the calls from all the new clients that it will bring you

And who is going to bring all of these customers to your business?