Components of Components of Successful Successful Trade Show DisplaysTrade Show Displays

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Draw in a crowd with: Draw in a crowd with:

Eye-catching trade show boothsEye-catching trade show booths The right locationThe right location Clear signageClear signage AttractionsAttractions

Did you knowDid you know

Over 70 percent of attendees know what trade Over 70 percent of attendees know what trade show exhibits they want to stop by before even show exhibits they want to stop by before even getting to the event. getting to the event.

If you are not on that list, it’s important your If you are not on that list, it’s important your display system stand out from the rest. display system stand out from the rest.

So… What are some key elements to think So… What are some key elements to think about as you design your convention about as you design your convention booth?booth?

Stunning Trade Show Stunning Trade Show Exhibits Should…Exhibits Should…

As you design your As you design your trade show graphics, think trade show graphics, think about billboards along the about billboards along the highway. They have only one highway. They have only one or two photos, a short or two photos, a short sentence that gives their sentence that gives their audience an idea what they do, audience an idea what they do, and has their contact information.and has their contact information. Custom displays are increasing in popularity because Custom displays are increasing in popularity because

of their unique design that stands out among the of their unique design that stands out among the others. others.

Choose a High-Traffic Choose a High-Traffic AreaArea

If possible, choose an area that is: If possible, choose an area that is:

Near restroomsNear restrooms

At the entrance or exitAt the entrance or exit

Close to Food areasClose to Food areas

Attendees may not realize they want to see Attendees may not realize they want to see your trade show booth until they are walking by your trade show booth until they are walking by it in one of these popular areas. it in one of these popular areas.

Clear SignageClear Signage

Signage should be easily seen from the aisles Signage should be easily seen from the aisles that lets attendees know who you are and what that lets attendees know who you are and what your company does. your company does.

Hanging banners will attract a crowd from Hanging banners will attract a crowd from across the convention floor, since it hangs across the convention floor, since it hangs directly above your trade show exhibit and directly above your trade show exhibit and comes in a variety of gorgeous shapes and comes in a variety of gorgeous shapes and sizes. sizes.

Banner stands will also get your display system Banner stands will also get your display system noticed. noticed.

Keep Attendees Entertained Keep Attendees Entertained with Attractionswith Attractions

Having attractive trade show booths will Having attractive trade show booths will intrigue people to stop by, but attractions will intrigue people to stop by, but attractions will turn that interest into possible business turn that interest into possible business opportunities. opportunities.

Effective ways to attract attendees: Effective ways to attract attendees: GamesGamesLive presentationsLive presentationsGiveawaysGiveawaysDrawingsDrawingsMagiciansMagicians

These Tips Will Help These Tips Will Help Draw in a Crowd… Draw in a Crowd…

But pre-show marketing will inform But pre-show marketing will inform people of your convention display before people of your convention display before the event takes place. the event takes place.

This can be done through social media, This can be done through social media, newspaper or TV ads, or direct mail. newspaper or TV ads, or direct mail.

For More Trade Show For More Trade Show TipsTips

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