Composite Vision Introduction Aug2011

Introduction to Composite VisionAndrew HarveyAugust 2011

Who we are, what we do

� Composite Vision specialises in Business Development & Consultancy, aimed at supporting companies, in the composites industry, looking to grow their business and deliver market leading products.

� Utilising the latest approaches/business skills, combined with an in-depth knowledge and network of contacts in the Wind Energy, Marine, Transport & Infrastructure markets, Composite Vision is ideally positioned to support companies focused on exploiting new products, markets and technologies.

Business & Marketing plans

Marketing Plans

� Working closely with customers to produce targeted Marketing Plans, that map your chosen markets determine your competitive position and identify opportunities to increase sales and grow your business.

April 25 2007GE Confidential

Market Overview

5

25

37

3

5

22

4

4

22

32

3

1

8

26

5

4

17

23

3

1

16

33

4

4

12

17

2

21

40

4

3

7

101

5

21

47

5

Q2'05 Q3'05 Q4'05 Q1'06 Q2'060

20

40

60

80

100%

>=17"15"W14"W13"W12"W15"14"<=12"

Insights- Xxxxx- xxxx

Market Segmentation($MM TAM)

Description

Brief description of the target segment

Macro Trends• Xxxx

• Xxxx

• Xxxx

• xxxx

ASP Range$xx.xx –xx.xx


Market Overview

5

25

37

3

5

22

4

4

22

32

3

1

8

26

5

4

17

23

3

1

16

33

4

4

12

17

2

21

40

4

3

7

101

5

21

47

5

Q2'05 Q3'05 Q4'05 Q1'06 Q2'060

20

40

60

80

100%

>=17"15"W14"W13"W12"W15"14"<=12"

Insights- Xxxxx- xxxx

Market Segmentation($MM TAM)

Description

Brief description of the target segment

Macro Trends• Xxxx

• Xxxx

• Xxxx

• xxxx

ASP Range$xx.xx – xx.xx


Value Chain

Description

Competencies

How to Influence

RelativeCM

• xxx

Low, Med or High

• Trend analysis

• Close to market

Low, Med or High

• xxx

• xxx• xxx

Low, Med or HighLow, Med or HighLow, Med or High

• System integration, incl. Industry design,Mechanical design,Mass productionservices

• Xxx

• Xxx

• Xxx

• xxx

• Xxx

• Xxx

• Xxx

• xxx

Low, Med or HighLow, Med or HighN/A

• xx• xxx• xxx

Influence onbuying decision

Resin supplierResin supplier xxxxxx xxxxxx OEMOEM


Value Chain

Description

Competencies

How to Influence

RelativeCM

• xxx

Low, Med or High

• Trend analysis

• Close to market

Low, Med or High

• xxx

• xxx• xxx

Low, Med or HighLow, Med or HighLow, Med or High

• System integration, incl. Industry design,Mechanical design,Mass productionservices

• Xxx

• Xxx

• Xxx

• xxx

• Xxx

• Xxx

• Xxx

• xxx

Low, Med or HighLow, Med or HighN/A

• xx• xxx• xxx

Influence onbuying decision

Resin supplierResin supplier xxxxxx xxxxxx OEMOEM


Competition & Differentiation IdeasCompetition Value Proposal

Comp/ Product Strengths / Weaknesses

Potential Customer Benefits• Xxxx• Xxxx• xxxx

• Describe Your Initial Ideas on a Differentiated Value Prop



#1 Comp/ Product +Strength+Strength- Weakness- Weakness




Competition & Differentiation IdeasCompetition Value Proposal

Comp/Product Strengths / Weaknesses

Potential Customer Benefits• Xxxx• Xxxx• xxxx








Milestones & Needs

Milestone Owner Timing Status

Milestones – Last 90 Days Needs

• Area Where Help Is Needed to Remove Barriers in or Accelerator the Assessment Process

• Include Key Decisions and Consequences

• Xxx

• Xxx

• Xxx

• Xxx

• xxxMilestones – Next 90 Days

Milestone Name Month Status










GIB Target Month: xxx


Milestones & Needs

Milestone Owner Timing Status

Milestones – Last 90 Days Needs

• Area Where Help Is Needed to Remove Barriers in or Accelerator the Assessment Process

• Include Key Decisions and Consequences

• Xxx

• Xxx

• Xxx

• Xxx

• xxxMilestones – Next 90 Days











GIB Target Month: xxx


Impact & TeamImpact($ MM)

$0

$2

$4

$6

$8

$10

$12

$14

$16

Y1 Y2 Y3

PAC AMR EUR

ASP $x.xx $xx.xx $xx.xx

TAM ($MM) x.x% x.x% x.x%

Val. Customers / Industry Rank

Logo Logo

Logo Logo

Team

• Name• Name• Name

Field

GPC• Name• Name• Name

Technology• Name• Name• Name

GPC & Technology

• Name• Name• Name• Name

Other#X

#X

#X

#X


Global Marketing

• Name

IP Attorney

YTD Sales$MM


Impact & TeamImpact($ MM)

$0

$2

$4

$6

$8

$10

$12

$14

$16

Y1 Y2 Y3

PAC AMR EUR

ASP $x.xx $xx.xx $xx.xx

TAM ($MM) x.x% x.x% x.x%

Val. Customers / Industry Rank

Logo Logo

Logo Logo

Team


Field

GPC• Name• Name• Name

Technology• Name• Name• Name

GPC & Technology

• Name• Name• Name• Name

Other#X

#X

#X

#X


Global Marketing

• Name

IP Attorney

YTD Sales$MM


Value PropCurrent Performance

System Cost ModelCustomer Benefits

CTQ’s Target GEP GEP Comp 1 Comp2(Last) (Now)

Xxxx xxx xxx xxx xxx xxxXxxx xxx xxx xxx xxx xxxXxxx xxx xxx xxx xxx xxx

GEP Comp1 Comp2

ASP $/kg xx xx xx

Mtl cost / unit xx xx xx

Process cost xx xx xx

Other cost xx xx xx

System Cost xx xx xx

• Xxxx• Xxxx• xxxx

F –xx%C – xx%

System Target Attributesxxxx

xxx

xxxxxxx

xxxx

GEP Comp 1Comp 2

F –xx%C – xx%

Last Review Now

= Differentiator


Value PropCurrent Performance

System Cost ModelCustomer Benefits

CTQ’s Target GEP GEP Comp 1 Comp2(Last) (Now)

Xxxx xxx xxx xxx xxx xxxXxxx xxx xxx xxx xxx xxxXxxx xxx xxx xxx xxx xxx

GEP Comp1 Comp2

ASP $/kg xx xx xx

Mtl cost / unit xx xx xx

Process cost xx xx xx

Other cost xx xx xx

System Cost xx xx xx

• Xxxx• Xxxx• xxxx

F – xx%C – xx%

System Target Attributesxxxx

xxx

xxxxxxx

xxxx

GEP Comp 1Comp 2

F –xx%C – xx%

Last Review Now

= Differentiator

“ Identifying Opportunities to Support Business Growth”

� Marketing plans define new product/service opportunities based on customer or market needs.

Business Strategy & Development

“ Delivering Strong Business results by using the very latest thinking, processes, and tools to develop, communicate and implement the business strategy ”

Business Strategy & Development

� Business Planning & Strategy Series of on-site workshops, using the latest thinking & tools, to deliver the business plan and strategy.

� Provide an NPD process that leads to effective innovation and market success.

�ToolsLatest processes and tools to support your business and new product/service developments.

Summary

� Business Development.

�Can provide support in identifying and developing new business

� Value added by Composite Vision:

� Clear understanding of approach & tools used by large global companies to develop business strategies.

� In depth knowledge and large network of contacts in the composite industry, giving a clear picture of the market segments and providing validation of new product/service developments.

Composite Consultancy

Composite Consultancy

Design Materials & Equipment

Procurement

Materials Evaluation & Qualification

Pattern/direct mould

manufacture

Part Manufacture & Assembly

Full scale component

tests

DesignMaterials & Equipment

Procurement

Pattern/ mould

manufacture

Part manufacture & assembly

NDT & Quality tests

� Can provide full consultancy service from part design to manufacture & testing for both prototyping and series production

� First consultation will be free of charge (excluding expenses)

� Offering will be tailored to customer needs

�Composite Vision can provide a total end-to-end solution for composite part manufacture

“ Delivering products that meet Customer expectations”

Prototyping

Series Production

Design

Working closely with designers to ensure that the composite parts do not only meet the performance requirements but are also easy to manufacture and use the most cost effective materials.

Range of design services include:

� Conceptual design studies including materials selection, part manufacture routes & cost estimates.

� Laminate design & specification .

� Finite element Analysis.

� 2D and 3D modelling

� Defining mechanical & analytical tests to qualify or validate the performance of the composite structure

“The best designs integrate products with processing route to deliver performance that meets customer needs”

Materials/Equipment Procurement

� Composite Vision has established relationships with a large number of material suppliers from polyester systems to high performance epoxy systems and can source materials at the lowest possible price.

Materials Evaluation/Qualification

� With expertise in composite materials, Composite Vision can act as liaison with classification societies and define/perform mechanical, analytical and environmental tests to validate the performance of composite materials and structures.

Pattern/mould manufacture

� Composite Vision have a clear understanding of the latest technology and materials required to produce high quality patterns and moulds in the shortest possible time.

� Working in association with subcontract tooling companies and equipment suppliers, Composite Vision can deliver high quality patterns & moulds designed to meet the most demanding customer needs.

“Accuracy, quality and speed of manufacture are the key drivers when considering producing a pattern or mould”

Composite Part Manufacture

“Using the latest technology and materials to deliver high quality and high performance composite parts, that meet customer expectations, is key in today’s competitive markets”

� Composite Vision work with the best composite manufacturers in the market to deliver high quality, cost competitive parts.

� Utilising a range of composite materials and manufacture routes we are guaranteed to deliver a solution that meets customer requirements.

Manufacturing routes include:� Vacuum Infusion � Resin transfer � Hand Lay� Injection moulding � Spray laminating� Prepreg & SPRINT

Testing

“Testing of composite materials to validate performance and processing characteristics is essential when manufacturing composite parts”.

� Define test programmes and produce test panels to ensure that materials selected meet the design allowables.

� Benchmarking & characterisation of competitive materials.

� Range of tests include: � DSC – Tg & degree of cure� Rheometers – viscosity & flow� Fire testing � Mechanical testing – tensile, flex, shear� Hardness testing – cure & machinability�Toughness testing – fatigue and impact.� Environmental testing – weathering & exposure to chemicals

Quality

“Don’t let quality come down to chance”

In today’s demanding markets, having a reputation for high quality enables a company to be differentiated from it’s competitors and charge a premium for it’s products.

� Quality control and consistency is essential in creating competitive advantage, gaining customer loyalty and ensuring that products meet the performance that the designers expect� Composite Vision can help to define tests & processes to meet both internal (Quality Management System, six sigma) and external (ISO 9001) requirements.

Summary

� Composite Consultancy

� Can provide a total end-to-end solution for composite part manufacture.

� Value added by Composite Vision.

� Procurement – securing the most competitive pricing on materials based on market/supplier knowledge.� Benchmarking of competitive products identify the most suitable product for the application.� Processing - Extensive experience on the processing of large composite structures.� Training - Experience in providing training on the use and processing of composite materials.� Quality - Trained on the implementation of ISO9001:2008