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Powerful Product Planning & Portfolio Management Projektverktygsdagen 27/5 2010 Torbjörn Grahn, Condesign AB [email protected]

Condesign powerful portfolio planning

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Page 1: Condesign   powerful portfolio planning

Powerful Product Planning &

Portfolio Management

Projektverktygsdagen 27/5 2010

Torbjörn Grahn, Condesign AB

[email protected]

Page 2: Condesign   powerful portfolio planning

Agenda

• Condesign & Planisware, who we are…

• Vattenfall and PPM

• Why PPM ?

• The seven deadly sins of PPM

• An implementation process

• Summary & Thoughts

Page 3: Condesign   powerful portfolio planning

Information Knowledge since 1984

• Founded in Göteborg 1984

• 200 employees

• Offices at 9 different sites

• Business Areas:

- Engineering

- Communication

- IT/Operations Support

KARLSKOGA

GÖTEBORG

LJUNGBY

JÖNKÖPING

VÄSTERÅS

LINKÖPING

STOCKHOLMKARLSTAD

MALMÖ

Page 5: Condesign   powerful portfolio planning

Condesign is a partner

Planisware is a global leadning supplier of PPM (Project Portfolio Management) systems since

1996

Planisware 5 is a system for PPM (Project Portfolio Management) that supports the organizations

complete project scope: from the operational level to the strategic level.

Focus on NPDI (New Product Development and Innovation)

Stage-Gate-certified – Best Practice for NPDI is integrated in the tool

Planisware’s PPM-system is used by more than 200 organizations worldwide with +200 000 users

in market segments such as: Pharma, Energy, IT, Aerospace & Defence, Automotive

A few examples:

Page 6: Condesign   powerful portfolio planning

The Powerful perspective ...

Page 7: Condesign   powerful portfolio planning
Page 8: Condesign   powerful portfolio planning

Vattenfall is Europe's fifth largest electricity

producer and the largest heat producer.

Vattenfall acts in all parts of the electricity

value chain: generation, transmission,

distribution and sales. Vattenfall also

generates, distributes and sells heat.

Operations are conducted in Sweden,

Denmark, Finland, Germany, Poland,

Great Britain, Netherlands and Belgium.

Vattenfall has more than 40 000

employees.

Page 9: Condesign   powerful portfolio planning

Vattenfall - Geographics

Page 10: Condesign   powerful portfolio planning
Page 11: Condesign   powerful portfolio planning

Portfolio Management

Which projects do we run ?

NOT

Page 12: Condesign   powerful portfolio planning

From the Project Tunnel …

Page 13: Condesign   powerful portfolio planning

… to the Project Funnel !

Page 14: Condesign   powerful portfolio planning

Strategic project planning

Page 15: Condesign   powerful portfolio planning

The vision with PPM – key benefits

• Shorter Time to Market

• High project efficiency – low failure rates

• Many Successful projects

• Supporting the Business Strategy

Page 16: Condesign   powerful portfolio planning

The seven deadly sins

of PPM

Page 17: Condesign   powerful portfolio planning

Sin I – Narrowly defining the portfolio

Page 18: Condesign   powerful portfolio planning

Sin II – Investments decisions are like

New Year’s resolutions

Page 19: Condesign   powerful portfolio planning

Sin III – Decibel-driven versus

data-driven decision making

”Acoustic prioritization”

Page 20: Condesign   powerful portfolio planning

Sin IV – Too many metrics, not enough time

Page 21: Condesign   powerful portfolio planning

Sin V – One-Size-Fits-All Portfolio Management

Page 22: Condesign   powerful portfolio planning

Sin VI – ”If we install this software, then we will be

able to optimize our corporate portfolio.”

”A fool with a tool

is still a fool”

Page 23: Condesign   powerful portfolio planning

Sin VII – Driving without rear mirrors

Close the loop !

Page 24: Condesign   powerful portfolio planning

A suggested implementation

process

Page 25: Condesign   powerful portfolio planning

A four step approach

Analyze

Galvanize

Standardize

Optimize

Page 26: Condesign   powerful portfolio planning

Analyze

• How are we doing with regards to PPM?

Process and discipline

Organizational behavior

Attitude and readiness

• Which are our challenges (weaknesses)?

• Which are our strengths?

Unconsciuosly Competent

Consciously Competent

Consciously Incompetent

Unconsciously Incompetent

Page 27: Condesign   powerful portfolio planning

Galvanize

• Build a business case for the PPM effort

• Educate and get organizational buy-in

Leverage Your champion

Build a coalition

Do not confront sceptics

Win small, win early, win often

• Get senior sponsorship and commitment

• Change organizational behaviour on

an ongoing basis

Page 28: Condesign   powerful portfolio planning

Standardize

Standardize financial, strategic and risk evaluation methods

What is an investment/project/portfolio/... ?

Which metrics are important? – and which are not !?

Modelling of investment projections?

Investments that do not generate returns?

How is the data collected?

How often should the data be collected?

How to evaluate qualitative factors such

as risk and strategic benefit?

Page 29: Condesign   powerful portfolio planning

Optimize – setting up the first Portfolio Review

• Understand the current portfolio

• Define the short-term goals

• Get approval for the goals by the sponsor

• Educate the stakeholders in the review process

• Develop a hypothesis – what if scenario?

• Refine and resolve

• Implement recommendations and decisions

• Do a review on the Portfolio Review itself

Page 30: Condesign   powerful portfolio planning

Summary & Thoughts

Page 31: Condesign   powerful portfolio planning

The main realms for Governance

Business Guiding Principles

IT integration

Business processes definition

Strategy alignment

Aggregation level of data

Systems requirements

Systems integration

Systems security

Page 32: Condesign   powerful portfolio planning

The level of Governance

Key cluster specific models**

The challenge is to find the right balance between what needs to be managed in a common

structure and what needs to be managed according to unique local requirements

Transparent portfolio management,

however, limited possibility to

adapt to local business

requirements

Too centralized setup

Local adaptations

Right balance

Company level

Top level aggregation model*

Local specific info Cluster specific info Top level specific info

Too decentralized setup

Locally adapted portfolio

management, however, limited

holistic portfolio management

Page 33: Condesign   powerful portfolio planning

Some final thoughts ...

• Think big – start small

• Engage the decision makers (sponsors)

• Know your organisation – the culture and behaviours

• Encourage the ambassadors

• Define the nomenclature and the metrics

• Find a good ambition level for governance and aggregation

• Find and build a success story

• Think change management

• Iterate and improve continuously

Page 34: Condesign   powerful portfolio planning

References

• Portfolio Management for New Products

Robert G Cooper

Scott J Edgett

Elko J Kleinschmidt

• Product Leadership

Robert G Cooper

• Project Portfolio Management

Harvey A Levine

• Advanced Project Portfolio Management and the PMO

Gerald I Kendall

Steven C Rollins

• Optimizing Corporate Portfolio Management

Anand Sanwal

Page 35: Condesign   powerful portfolio planning

Thank You !

Torbjörn Grahn, Condesign AB

[email protected]