Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility TBLI Amsterdam, November 13-14, 2008Carlo van de Weijer, Vice President Road Charging TomTom

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Navigation systems provided to VOC by Willem Blaeu (1571-1638)

Nova totius terrarum orbis geographica ac hydrographica tabula Amsterdam 1635

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TomTom

• Founded 1991• Growing...

– 2001: 2M, – 2002: 8M– 2003: 40M– 2004: 192M– 2005: 720M– 2006: 1364M– 2007: 1737M

• Core activities: Customer support, R&D, Marketing

• Founded and majority owned by management• Activity Areas

– PND products– PDA & Telephone Software products– Mobility Solutions – Traffic Information Solutions– Work – Fleet Management Systems– Automotive

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The Renault TomTom partnership

• Fully embedded product• Complying to automotive

requirements• Full first tier relationship• Mass market approach

(Navigation For All)• Expected end-user price:

around € 500

Installed Base 21 Million

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The power of connected navigation

• At home via TomTom home

• Via TomTom WORK

• OR GPRS-connected nav

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• User can report immediately on the device

• Reporting is easy (TomTom-friendly)

• Many errors are fixed instantly

TomTom Map ShareTM

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Example: Speeds estimated by road type

4 min

6 min

5 min

Better Routing

Mostly understood as: How long does it take to travel THIS road at THIS time

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Example: Speeds based on measurements

Better Routing (What is common sense ?)

Mostly understood as: How long does it take to travel THIS road at THIS time

7 min

6 min

9 min

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Feel the Speed Difference

Amsterdam: Estimated speeds from Teleatlas

Amsterdam: Measured daily speed avg. for weekdays

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At night however:

4 min

6 min

5 min

Better Routing

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Premium traffic service by TomTom through a connected fleet

Traffic Information

100%

100%

Coverage TomTom HD Traffic

0%

45%

Coverage RDS-TMC

17.000Secondary roads

5.300Motorways

Total km’sRoad type Netherlands

RDS-TMC HD Traffic

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Superior routing in 4 steps

Base map

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Base map

Map Share

2

Base map

IQ Routes

Map Share

HD Traffic

9 min9 min

8 min8 min

7 min7 min

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Base map

IQ Route

Map Share

B

A

6 min6 min

9 min9 min

7 min7 min

50 km/h

20 km/h

30 km/h

s

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IQ Routes