1. Considerations for Selecting Stock PhotosThere was a time
when a website was not complete withoutpictures of people in
business suits engaged in seriousconversions or just looking at you
with eyes full of optimism.Such stock photo works are still there
but less noticeablenowadays. While selecting stock photos, one
needs to be verycareful nowadays
2. Here are some considerations for selecting stockphotos for
business websitesWeb is no longer new, and has nowadays become
aninseparable part of our day to day lives. So, it can bederived
that people now have a better understanding ofwhat is real on web.
Eye tracking studies show that peoplepay far less attention to
common stock photos as they usedto in previous times. This can be
attributed to the fact thatpeople cannot relate to the perfect
smiles and businessimage.
3. They should represent your brandEvery business is unique,
and deals in a specific set of productsand services. Most stock
photos on the other hand are usuallygeneral in nature, made with
the mindset of serving multiplefields. Hence, the objective of
uniqueness is defeated. Stockphotos that dont represent a brand
often collide with realelements to leave an impression. Hence, best
web designcompany would suggest usage of real workplace photos
thatshows employees and work in progress
4. Keep the unique factor in mind There are fair chances that
the banner image representing your business might also be purchased
by another business to serve similar purpose. Though chances of
coming across an entirely similar image are diminutive, it is not
the right approach towards building a web brand. There are
exclusive images at stock photo stores that can be purchased for
homepage usage. Businesses too have started realizing this, and
thus think twice before depending too much on stock photos.
5. Study the quality issueWhile some stock photos do have
picture perfect quality, most sufferfrom major flaws. Most images
look normal at first glance but oncloser scrutiny include
deviations that might put off potentialcustomers or clients. A
forced smile, inappropriate background andgestures can send cues or
signals that might deter visitors to moveahead in conversion
funnel. Images need to be part of overall websitepersonality, and
only best website design company can manage thiswithout error
6. Keep visitors in mindToday, every product and service is
evolved with end user in mind.Add to this the severe competition in
the web realm, and selectingstock photos with visitors in mind will
become more important.Some web brands are ditching stock photos for
realistic images topromote transparency. For businesses that
require usage of suchphotos, smart selection is the key. Some firms
also hire professionalphotography services to create a unique
visual experience forwebsites
7. Stock photos ask special attention if one wishes to enhance
userexperience.While these are some considerations for selecting
stock photos, doshare your views and opinions in the comments
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