Consumer BehaviourLokesh Bogati.. Roll no. 3

It’s a food supplement yet to be launched in the market

Meant for people who consume alcoholic drinks and facing problems of next day hangover

Product will be available in the market in 10g sachet and will be priced around Rs. 30 to Rs. 35 per sachet

This can be mixed with alcohol and consumed

Product profile

The Samples targeted in our research is basically both male and female

Ranging within age 20-45 years old By Occupation will be service, professional or

businessmanArea targeted was western Mumbai

Market profile

E mails

Personal interviews

Telephonic survey (Via sms)

These were the methods used for the survey

Methodology

Total sample taken for the survey were 20 people which includes 10 males and 10 females

Mostly of them were from Mumbai Suburbs

Sample size

Gender a)Male b) Female Do you consume alcoholic drinks? If Yes go to Q 2 If No terminate

the interview a)Yes b) NoYour age a)20 to 30 b) 30 to 40 c) 40 to 45 d) 45 or aboveAre you working? a)Yes b) No If yes then what is your monthly salary? a)10,000 to 15,000 b)15,000 to 20,000 c)20,000 to 25,000 d)25,000 to 30,000 or above

Questionnaire

How frequently you consume Alcoholic drinks? a) Every day b) weekly c) monthly d) special occasion How much do you drink? a) 1 pegs b) 2 pegs c) 3 pegs d) More than 3 pegsDo you experience hangover next day morning? a) Yes b) No If yes would you like to have solution for your hangover? a)Yes b) No If the product is made available in the market will you buy it?

a) Yes b) No

Questionnaire(Continued)

It was observed that Male and Female have different drinking capacity

Males prefers to drink more than femaleFemale face hangover problems more than

MaleFemales drink occasionally, whereas some

Males may drink it on monthly basis too

Findings of the survey

1 2 3 or more than 30

1

2

3

4

5

6

1

4

5

4 4

2

Male Female

Consumption capacity of both Males and Females

Hangover problem faced in Male and Female

1

2

Hangover pattern among Male and Female (Out of 20)

MALEFEMALE

It was found people face hangover only for limited time

Only few had next morning hangover

Others refused to try coz they don’t want their taste to be affected

1 Male and 2 Females said they would try it.

Preference to Try the product

Male Female

Yes 1 2

No 9 8

Total 10 10

They drink occasionallySome face hangover only for limited periodThey prefer other alternatives like lemon

juice, coffee, sweet cakes etc.They wont like any food supplement to affect

their drinks taste

Conclusion

Drink Responsibly…. Be Safe!!