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The Digital SocietyDriven by consumer-centered design
Francis D’SilvaFirst Tuesday, Oslo 2006-05-23
© 2006 Accenture. All rights reserved. 2
Choices in lifestyles and the proliferation oftechnology present some interesting opportunities
• Decreasing Available Time
• Increasing Complexity of Choice
• Increasing Responsibility• Increasing Financial Constraints
Life’s Pressures... …Create Demand for Simplification
• Simplify Daily Life
• Assimilate Information Faster
• Rely on Predictable Results
• Enjoy Freedom to Be Flexible
© 2006 Accenture. All rights reserved. 3
Digital services can be broadly categorized into atleast four areas
Entertainment
Entertainment onDemand, FromAny Room, onAny Device –Even Outside theHome
HomeManagementSecurity,Convenience,and EnergyEfficiency atHome
Virtual Work andlearningSupport andConnections forWork andEducation withoutLeaving Home
Citizen & CareservicesAvail of CitizenServices and fulfilobligations – inparticular HealthCare
© 2006 Accenture. All rights reserved. 4
Accenture believes* the time is right for new delivery andbusiness models for converged solutions
Entertainment HomeManagement
Virtual Workand Learning
Citizen & CareServices
Put the consumerat the center ofconvergence
Global Accenture survey, 2005 (2600 consumers in 5 countries)
© 2006 Accenture. All rights reserved. 5
Orchestrating digital services is not without it’schallenges
ServiceDelivery
Challenges
More complex/connected solutionsmake it difficult forany one company toaddress consumerneeds
Service delivery isexpensive and ofteninefficient
As solutions becomemore embedded inconsumer lifestyle,consumers are morevulnerable anddependent onservices
Diversecustomers needsdictatedifferentiatedservicesofferings
© 2006 Accenture. All rights reserved. 6
Striking the balance between products (seller) andintentions (buyer)
What is offered….
Entertainment
Insurance
Securityservices
Online shopping
Online banking
Broadband
Government services
… and customer intentions
Flexibility in work
Feel safe at home
Conducting securefinancial
transactions
Make life at homemore fun
Citizen support
Can Norway show the way? Sure, as a test-bed fordigital services for society
© 2006 Accenture. All rights reserved. 7
Nasjonal dugnad for et “digital kompetanseløft”!!
• Active cooperation between business and the public sector
• Facilitation from academia and business organisations
• Leverage user communities
© 2006 Accenture. All rights reserved. 8
Accenture Forskningsfond bevilger 3,2 millioner til 2forskningsprosjekter ved NTNU og BI
• Innovasjon ogforretningsmodeller idigitale verdinettverk (BI –1,8 MNOK)
• F&U innenfor trådløsbredbåndsinfrastruktur(NTNU – 1,4 MNOK)
• Kontakt: Eirik Andersen
© 2006 Accenture. All rights reserved. 10
1980’s
• IBM-compatible PC architecture• Ethernet and LAN• Client-server architecture
• User-centered design
Today
• Multiple devices MP3 players to PCs• Internet (Bluetooth, UWB, Wimax…)• Service-Oriented architecture
• Consumer-centered design
© 2006 Accenture. All rights reserved. 11
Today’s home is increasingly digital, opening vastpossibilities for interconnected devices and thedelivery of new consumer solutions.
Yesterday Today
• Small # of devices; very few digital;largely remain in the home
• Lack of wireless; limitedinterconnectivity between devices
• Dial-up
• Inflexible access to content
• Easy to operate; single function;minimal assistance required
• Large # of devices; increasingly digital;travel with the consumer
• Growing wireless and deviceinterconnectivity
• Broadband
• Content anytime, anywhere, anyplace
• Complex; multi-function; require morelearning
PC
Phone
TV
VCR/STBMobile
Camera
Stereo
Analog
Gameconsole Landline
Cable
Wireless
PC
Phone
Laptop
WirelessHome Automation
MobileGame
DTV
DVD/STB
MobilePVR
Music Player
Digital
StereoSingle Pipe
DigitalCamera
Satellite
Wireless
© 2006 Accenture. All rights reserved. 12
Technology Lab - Fornebu
