Upload
in-marketing-we-trust
View
145
Download
0
Embed Size (px)
Citation preview
Frederic ChanutManaging Director, In Marketing We Trust
‣
‣
‣
‣
‣
‣
2
‣
‣
‣
3
5
6
No Matter how much you spend on content, you
won’t get much out of it.
7
8
‣
9
10
12
13
‣
16
‣
‣
‣
17
‣
‣
‣
‣
‣
‣
‣
‣
‣
‣
Couple of tools to gather data :
Good Moz article and start point
18
•
•
•
•
•
•
•
•
•
•
•
22
Kwd Research
Creation Publishing
Promotion
23
Outdated
24
Objectives
Research
Author Data Analysis
Seeding
Content creation
Publishing
Promoting
Updating
Objectives
•Target page
•Enough Data
•SEO vs. PR vs Links
Research
•Kwd Volume & difficulty
•Existing content
•Link value of old piece
•Social signals
Author
•Authority on topic
•Contributor to target site
•G+ authorship
Data Analysis
•Internal/external
•Trusted/Insight
•Display
Seeding
•Target sites
•Influencers
•Existing connections
Content creation
•Crowdsourcing?
•Format
•Distribution
Publishing
•Time relevance
•Social Media
•Marketing calendar
Promotion
•Seed list
•Paid distribution
•LB Outreach
•Link reclaiming
Updating
•Upgrade
•Scheduled update
•Translation
•New format
25
26
27
Earn
your
traffic
2
8
Frederic Chanut
Managing Director, In Marketing We Trust
Twitter: @InMkgWeTrust
Slideshare: InMktgWeTrust