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Healthy choiceshttps://www.flickr.com/photos/adoseofshipboy/
congratulationshttps://www.flickr.com/photos/adoseofshipboy/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory
12
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
12
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
choice overloadWe are overwhelmed by too much information or too many choices.
12
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
12
my rider is going nuts
https://www.flickr.com/photos/adoseofshipboy/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
18
Shaping the pathhttps://www.flickr.com/photos/88642337@N02/
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
20
Decisionmaking
Our decision making process can be described in a couple of main ways: Deliberative or intuitive.
Dual process theory cognitive biasOur brain uses shortcuts to help us make decisions. They work — mostly.
contextNo one decides anything in a vacuum.
choice overloadWe are overwhelmed by too much information or too many choices.
24
behavior change
stages of change triggers shaping the
content
If this, then thatUnderstanding when the time is right
Communicating for effectiveness
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Transtheoretical model
stages of change
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Pre-contemplation contemplation preparation action maintenance
design content for user context
stages of change
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Pre-contemplation contemplation preparation action maintenance
HOW TO CONTACT MEChanging behavior? Content strategy? Health care? Cards baseball?
I’m your woman.
TWITTER: @lauracreekmore
EMAIL: [email protected]
THANK YOU
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