Content Strategy for Social Media

Need for Social Media

Social Media Channels

• Blog• Twitter• Facebook• Google+• and more…

Blog is not Twitter is not Facebook is

not Google+

Different Channel, different Content

Content Lost in the woods

Importance of Content Strategy

Know your audience

• Who is following you– Age Group– Subject, Background

Build your Brand

• Talk about your industry• Talk about your brand• Connect with followers

Post Frequently

• Schedule Posts• Ensures Loyalty• Caters to multiple

geographies• Repeat Post

These simple strategies should hold you good in the world of social media.

Photos Courtesy: www.sxc.hu, http://www.freedigitalphotos.net – annankkml

About Me

Have been writing and speaking on various topics on Social Media with focus on building content strategies for enterprises & educational institutes, drawing market strategies.

I can be reached on:

My Blog at http://malharbarai.blogspot.comMy Tweets at http://twitter.com/#!/MalharBaraiGoogle+ Me at https://plus.google.com/117622256636395350069/