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COORDINATION IN
SCM
E.P. JOHN
INTRODUCTION◦SUPPLY CHAIN COORDINATION IMPROVES – ALL
◦SUPPLY CHAIN CONSISTS OF STAGES WITH DIFFERENT OWNERS
◦MAIN CHALLENGE IS TO ACHIEVE COORDINATION INSPITE OF MULTIPLE OWNERSHIP AND INCREASED PRODUCT VARIETY
BULLWHIP EFFECT
THE FLUCTUATION IN ORDERS INCREASES AS WE MOVE UPSTREAM IN THE SUPPLY CHAIN FROM RETAIL TO MANUFACTURING
LACK OF SC COORDEFFECT ON PERFORMANCE
◦MANUFACTURING COST◦INVENTORY COST◦REPLENISHMENT LEAD TIME◦TRANSPORTATION COST◦LABOR COST FOR SHIPPING AND RECEIVING
◦LEVEL OF PRODUCT AVAILABILITY◦PROFITABILITY◦RELATIONSHIPS ACROSS SC
OBSTACLES
◦INCENTIVE OBSTACLES◦INFO-PROCESSING OBSTACLES
◦OPERATIONAL OBSATCLES◦PRICING OBSTACLES◦BEHAVIOURAL OBSTACLES
MANAGERIAL LEVERS ALIGNING GOALS AND
INCENTIVESIMPROVING INFO ACCURACYIMPROVING OPERATIONAL
PERFORMANCEDESIGNING PRICING
STRATEGIES TO STABILISE ORDERS
BUILDING PARTNERSHIPS AND TRUST
CPFRCOLLABORATIVE PLANNING,
FORECASTING AND REPLENISHMENT
A BUSINESS PRACTICE THAT COMBINES THE INTELLIGENCE OF MULTIPLE PARTNERS IN THE PLANNING AND FULFILLMENT
OF CUSTOMER DEMAND
CPFR – SC ACTIVITIES
STRATEGY AND PLANNINGDEMAND AND SUPPLY MANAGEMENT
EXECUTIONANALYSIS
FOUR SCENARIOS OF
COLLABORATIONRETAIL EVENTDC REPLENISHMENTSTORE REPLENISHMENTCOLLABORATIVE ASSORTMENT PLANNING
RISKS AND HURDLES OF CFPR
CUSTOMER 1 TEAM
CUSTOMER 2 TEAM
CATEGORY TEAM
MANUFACTURER RETAILERORGANISATION ORGANISATION
RISKS AND HURDLES OF CFPR
DEMAND PLANNING
SALESCUSTOMER SERVICE
LOGISTICS
DEMAND PLANNING
SALESCUSTOMER SERVICE
LOGISTICS
MERCHANDISE PLANNING
BUYING REPLENISHME
NT
ROLE OF IT IN COLLABORATIONINFORMATION AVAILABILITYSHARING OF THE SAMEHELP IN DECISIONSCOMPLEXITY & DIFFICULTYTECHNICAL CHALLENGESTRUST
ACHIEVING COORDQUANTIFY THE
BULLWHIP EFFECTGET TOP MGMT COMMITMENT
DEVICE RESOURCES FOR COORD
FOCUS ON COMN WITH OTHER STAGES
ACHIEVING COORDTRY TO ACHIEVE COORD IN THE ENTIRE SUPPLY CHAIN
USE TECH TO IMPROVE CONNECTIVITY IN THE SC
SHARE THE BENEFITS OF COORD EQUITABLY
THANK YOU