Advertising TechniquesCopywriting

1. Avante Garde

Avante Garde

Ford All New FocusThis ad is using avante garde technique because the car is advanced and different from the others car: it uses sync technology, if we want to read the messages and play the music. We just sync our phone with the car and using system ultrasonic so it can park and brake automatically.

2. Facts and Figures

Facts and Figures

Systema Nano That ad is using this technique

because that toothpaste ads shows an objective factual information and statistic, the fact that it can detect nano holes which is so small and repair it with nano system.

3. Weasel Words

Weasel Words

Herbal Essences Shampoo The ad is using weasel words

because it’s exaggerated. This ad suggests a positive meaning without actually really making any guarantee. Imagine that your dreadlocks hair directly become straight after using that product at once.

4. Magic Ingredients

Magic Ingredients

Royco This ad is using this technique

because this product uses chosen spices and seasonings and rich in taste. It contains concentrate of special meat.

5. Patriotism

Patriotism

Dji Sam Soe (sculpture version) This ad shows love our country

because it presents creation of indonesia namely batik, ukiran jawa, wayang and patung garuda. All those things such as the parable means that Dji Sam Soe is made in Indonesia with original material from Indonesia.

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