Copywriting For Beginners

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Copywriting Part 1

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What We Will CoverWhat is copywriting?Skills needed to become a copywriter6 Steps to learn copywriting5 Major components to writing an AdResources to help you get started


What Is Copywriting?Writing to persuade whether its to sell a product, solicit a gift, market a service, or convince the reader of a viewpoint.


Skills Needed To Become A CopywriterBasic writing proficiencyHigh School levelThe ability to researchKnow Your CustomerWho is the prospect?What is their problem?What are you offering to solve that problem?


Skills Needed To Become A CopywriterAn understanding of human natureHow to Win Friends & Influence People Dale CarnegieInsight into what motivates peopleAppreciation for different ways to communicate: website, article, sales page, 3 or 4 line ads


6 Steps To Learn CopywritingWrite (preferably daily)Read voraciously 1 book/week on copywriting30/30/30 rule (30 days of; 30 mins reading, 30 mins listen to motivational audio contentTake an online course Highly RecommendedThe Copywriters Guild by Mike Dillard


6 Steps To Learn CopywritingGet a mentor & have them critique your workAny Integrity Networker LeaderBuild a swipe fileLook at others ads that catch your eyeBlogThis helps builds your audience


5 Major Components To Writing An Ad HeadlineUse strong words (from your research)Use what people are talking about, pain or fearUse short punchy phrases (2 word headlines)Examples: feeling tired, heart health, amazing incomeThe only job for the Headline is for people to stop and read your ad


5 Major Components To Writing An Ad Body copyGoal is to get them to raise a hand, not buyDo not sell in the adUse short phrasesFocus on key benefits (core desire)Easy to implement solutions


5 Major Components To Writing An Ad Call To ActionTell them what to doCall nowFree information here24hr recorded messageGive them a sense of urgency


5 Major Components To Writing An Ad Deliver Mechanism800# to call center800# to recorded messageStraight to website (best option)


5 Major Components To Writing An Ad TrackingGoal: to see where your leads are coming fromUse domains that will re-direct to an ad trackerRecommended ad tracker: LinkTrackr


Resources To Get You StartedAdvanced Marketing Institute http://www.aminstitute.com/headline/index.htmCopyscape http://www.copyscape.com/ Online course:The Copywriters Guild by Mike DillardReview of The Copywriters GuildPurchase online course here


Resources To Get You StartedRecommended Books:Secrets of the Millionaire Mind T. Harv EkerThink & Grow Rich! Napoleon HillThe Science of Getting Rich Wallace D. WattlesLeading An Inspired Life Jim RohnHow to Stop Worrying & Start Living Dale CarnegieHypnotic Writing Joe Vitale


Resources To Get You StartedRecommended Listening:Lead The Field Earl NightgalePsycho-Cybernetics Maxwell MaltzRich Dad Poor Dad Robert KiyosakiBuilding Your Network Marketing Business Jim Rohn


Thank you for taking theTime to invest in your futureAnd your business byAttending this training

For more online marketing information visit:www.PattyScheeler.com