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Corporate mass-media
Corporate mass-media -
periodic printing editions, radio - TV, video programs, Internet sites, the Internet portals or other form of periodic distribution of social information, the employee to interests of a certain company and let out on its initiative.(Wikipedia)
Structure of corporate media:
Corporate media for employees
Corporate media for external audience
Corporate media for external and internal audience
Corporate media for employees
Tasks:•For loyalty of employees• For formation of corporate culture•For receiving feedback (the owner –
management – employees)•For informing of employees
Types of corporate media:
Printing mass media (newspaper, magazine) Television
Types of corporate media:
Radio Intranet (an internal network)
Financing:Own enterprise assetsSubscription of employeesAdvertizing of the foreign
organizations
Risks:
Position of ownersManagement position
Corporate media for external audience
Tasks:
•Loyalty to firm•Advances of the goods and services
Types of corporate media:
•Printing mass media (newspaper, magazine)
Financing:
Own enterprise assetsAdvertizing of the foreign organizations
Risks:
Distribution Printing execution and contents
Corporate media for external and internal audience
Tasks:
•Loyalty of external and internal audience•Advance of the goods and services
Risks:
Uncertainty of audience Distribution Printing execution and contents
Who does corporate mass-media?
•The enterprise •Contractor
Who is better
Let's solve!