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CSR Strategy, CSR & HR, Various CSR activities of Companies
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RAINBOW Group
RAINBOW GROUP
Sr.No Name
1 Harsh Vaidya
2 Riyaz Khan Pathan
3 Dharak Rana
4 Mela Raval
5 Chintal Patel
6 Tanzim Talukdar
7 Prakash Valand
8 Varsha Jadav
9 Nimesh Prajapati
1. Ethical Liabilities
2. Activities for Employees
3. Health & Safety
4. Renewable Energy/Environment
5. Education
6. Empowerment of People/Sustainable Livelihood
1. CSR Concept
2. CSR Drivers
3. CSR Stakeholders
4. CSR Success Factors
5. CSR & HR
THEORY PARTA PRACTICAL PARTB
Points covered
CSR
Conce
pt
Corporate Social
Responsibility refers to
what the business does
over & above the
statutory requirements,
for the society. ” Synonyms:
Corporate Citizenship
Corporate Social Accountability
Community Relation
Corporate Social Opportunity
CSR
means…
..
A commitment by a company to manage its role
in a society in a responsible and sustainable manner.
—Moral obligation—Being a part of society—The Operations of business that affect a wide spectrum
It is
all
about…
..
I must know that all that wealth does not belong to me; what belongs to me is the right to an honourable livelihood, no better than that enjoyed by millions of others. The rest of my wealth belongs to the community and must be used for the welfare of the community.
Awareness about CSR
Awareness about CSR
• Globalization and rapid advances in information
technology
• The greater importance of citizen-driven
activities, best seen in the work performed by
non-governmental organizations (NGOs).
• Greater social awareness among consumers
CSR Drivers
Ethical Consumerism
Globalization
Social Awareness
S.R.I
Legislation
Ethical Training
CSR STAKEHOLDERS*
RESPONSIBILITY
SHAREHOLDERS
EMPLOYEES
CONSUMERSCOMMUNITI
ES
SHAREHOLDERS
EMPLOYEES
COMMUNITIES
CONSUMERS
1• Reputation& Brand Management
2• Accountability & Transparency
3• Risk Management
4• The Talent War
5• License to Operate
6• Diverting Attention
CSR SUCCESS FACTORS
CocaCola’s Case Study
Coca-Cola’s conflicts• The presence of pesticides
• Water pollution and the over-extraction of groundwater.
Coca-Cola’s CSR policy “Live Positively”
CS&HR
CSR & HR
Companies are increasingly required to take account of the impact of their activities on society.
The credibility of CSR is dependent on delivery of product & services.
HR is responsible for many of the key system & processes (Ex. Recruitment, Training, Communication)
HR knowledge & skills about organizational learning & cultural change.
Managing trust & risk raises fundamental issues about how people are managed.
TATA Code of Conduct
1. Financial Reporting and Records
2. Equal Opportunities Employer
3. Gifts and Donations
4. Government Agencies
5. Political Non-alignment
6. Health, Safety and Environment
7. Quality of Products and Services
8. Corporate Citizenship
TATA Code of Conduct
9. Cooperation of Tata Companies
10. Public Representation of the Company and the Group
11. Third-Party Representation Use of the Tata Brand
12. Group Policies
13. Ethical Conduct
14. Regulatory Compliance
15. Concurrent Employment
TATA Code of Conduct
16. Conflict of interest
17. Securities Transactions and Confidential Information
18. Protecting Company Assets
19. Citizenship
20. Integrity of Data Furnished
21. Reporting Concerns
Concept of fun at work
(Annual cultural festival – Oorja Programme)
• It includes Drawing & essay, contest, debates, quiz competition, etc
• Every year 7000+ employees & their families get involved in it.
TCL declares first and fourth
Friday of month as
“ Home Station Day”.
To ensure employees spend time with their families.
• To ensure harmonious
work-life balance.• All offices have a lights-off
each evening and working beyond 6.30 pm on any day
• In 2010, TCL started various activities like Friday
dressing, appreciation days, short movie
screening, contest, quiz, online puzzle,
interactive games and competition on Friday and
Monday.
FUN FRIDAY – MAZEDAR MONDAY
THE CHEER RING BELL
Employees can announce
good or happy news by
ringing the cheer ring bell.
TCL – HOPE
(Harnessing opportunities for people empowerment)
It works with NGO’s to spread awareness about health, hygiene and environment.
TCL – EXPLORER CLUB
CLUBS
Health &
Safety
HEALTH & SAFETY at
THEORY PART PRACTICAL PART
INTITITATIVE BY L & T INFOTECH FOR SAFETY OF FEMALE EMPLOYEES
DESTRESSING HEAT STRESS
DESTRESSING HEAT STRESS
HANDLING SAFETY AT MMH
HANDLING SAFETY AT MMH
SAFETY TRAININGS
TEACHING SAFETY – THE EXPERIENTIAL WAY
TEACHING SAFETY – THE EXPERIENTIAL WAY
TEACHING SAFETY – THE EXPERIENTIAL WAY
Renewable energy and Enivourment
Two main components
1. Natural resource management
2. Promotion of alternate source of energy
Natural Resource Management
Water Management And Conservation
Okhamandal region at mithapur because the main area of concern here is the stress on availability of water
for drinking irrigation.No. of program have been taken upMain program this year was the Gomati dam irrigation
channel renovation that helped
improve the life of 103 farmers. It help the irrigate 628 acres
their land as a result of which can
now grow crops in all three seasons.
Water saving techniques like sprinklers and drip system were also installed by 171 farmers during the year, helping the irrigation 804 acres of land in 25 villages of Okhamandal taluka.
2. Promotion Of Alternate Source Of Energy
1. Biogas plant_________
Seeing the 46 bio gas plants constructed at Babrala Haldia too replicated community last year.
Available facilities were satisfied is it yearly helped them to cook for a
family of five twice
a day
also reduce the
consumption of
biomass fuel wood.
Across the three locationHaldiaMithpurBabrala
2. Energy efficient cooking stoves___
2. Energy efficient cooking stoves___
It has been well accepted by the people as it has helped in reducing the consumption of solid fuels including …
◦ biomass fuels wood, ◦ dung, ◦ agriculture residues, ◦ coal etc.
3. Solar street lights
40 street light were installed at Babrala township with support from Uttar Pradesh non conventional energy development agency(UPNEDA)
Local people and municipality have given the responsibility to maintain
Mithapur too 6 solar street light were provide
1. Solar2. Biogas
LARSEN & TOUBRO (L &T)
1. Solar ______Solar power is being used at various
campuses and for the staff and labour colony at
construction sites.
2.Biogas________
Biogas generated from kitchen waste at Chennai campus is used for generating electricity.
Energy Conservation
intervention Total energy conserved duringFy 2012 – 2013
Process redesign 3793
Change CFL lamps 1449
Change in personal behavior and auto shutting of lights when not it use
243
Energy conservation
100%power by wind energy
ITC Choupal Supplementary Education Programme
•stemming drop-outs,
•increasing enrolments and
•enabling more children
to complete school.
Supplementary Learning Centres infrastructural assistance to Government schoolsMobile libraries & Roaming Laptops
ITC Choupal Supplementary Education Programme
Beyond Books______________
'Science on wheels' mobile vans increased from 2 to 8 and impacted 100,000+ students
• Emergency Preparedness Programme was conducted for the students of government school at Guindy, Tamil Nadu
Special first aid training sessions were organized for the students of Adi Dravidar Government High School near Chennai
Career counseling workshops were held at various schools in Sarai Khwaja in Faridabad and, Hinkal, Belevadi and Muganahundi in Mysore
Holistic DevelopmentDrawing and painting competitions, craft workshops and
science exhibitions fuel creativity and innovation in children.
Science exhibitions in 152 schools in Vadodara district
Painting competitions ◦at Baldwin Methodist School (Bangalore),◦ Santosh Nagar Primary School (Faridabad) ◦and at various schools in Mysore
Education__________
Reinforcing Infrastructure _____
Girls' toilets were constructed at Panposh Nodal School near Kansbahal, Odisha
Infrastructure support was provided in following locations
Remodeling and renovation of Saraswati Vidya Mandir primary school in Ahmedabad, Gujarat Construction of three classrooms in Visakha Seva Sadan in Visakhapatnam, Andhra Pradesh
Painting and paving of classrooms at Ankhol school in Vadodara, Gujarat
Reinforcing Infrastructure _____
Desktop computers were donated to schools in Mumbai, Kolkata and Coimbatore
The Powai campus, in collaboration with the NGO 'Save the Children India', created five Model Balwadis (Pre-schools) for community children in Mumbai
Women Empowerment
ITC CHOUPAL WOMEN’S EMPOWERMENT PROGRAMME
• ITC assists them to form micro credit self help groups so that they can build up small savings and finance , self employment and micro enterprises.
• stick rolling projects have emerged as profitable micro enterprises as a result of the linkage with ITC ‘s incense stick brand ,Mangaldeep.
L & T LTD
(1)Vocational training• Vocational training courses like
beautician and tailoring were offered to the interested trainers.
(2) Health initiatives • Health awareness programmes on water
borne and contagious diseases like clean house & clean society competition as well as healthy baby competition.
• Health check up is also conducted on a regular basis by L& T.
• A special campaign on awareness regarding curative and preventive health measures.
EMPOWERING DISABLED
ITC LTD
• A large number of differently able people have been employed in diverse functions like housekeeping, teleworking, bakeries and as a musicians.
• Whistles for hearing impaired employees to use in an emergency and sign language classes for the other staff.
ANIMAL HUSBANDRY PROGRAM
ITC( IMPERIAL TOBACCO COMPANY OF INDIA LTD.)
assisting cattle-owners to upgradetheir low-
yielding indigenous stock through cross-
breeding by artificial insemination.
Comprehensive animal husbandry services
Cross-bred yields are significantly higher
than indigenous stock
TATA CHEMICALS
Animal Husbandry Development is a big
source of income for the people of
Babrala(UP)
helping the cattle owners by providing
quality services for better milk production.
advisory services, animal health checkup at
the door step
vaccination.breed improvement and
provision of balance nutrition for animal
growth.
VOCATIONAL SKILL DEVELOPMENT
BABRALA (U.P.)
Training on sewing and stitching specially for
girls
Typing
Mobile repairing
Computers
beautician courses
Tally accounting
AC and refrigerator repairing
Laptop repairing
ANUPAMA Construction skills -L&T,114 youth
HALDIA(718) (Kerala)Multiple skill development training like...... Tailoring Nursing and hospitality Electrical repairing Computer and mobile repairing
MITHAPUR (Gujarat) Training of electrician and welder(45 days) -140 youth, weldtech Baroda. Hospitality training -35 students, Indian hotels (TAJ)
Sources
SOURCES
ODissertation of Mr.Tarungiri Dixit Batch-2006-2008
Owww.tatachemicals.comOwww.tcsrd.org.Owww.itcportal.comOwww.larsentoubro.com
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