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Corporate Social Responsibility

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CSR Strategy, CSR & HR, Various CSR activities of Companies

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Page 1: Corporate Social Responsibility
Page 2: Corporate Social Responsibility

RAINBOW Group

Page 3: Corporate Social Responsibility

RAINBOW GROUP

Sr.No Name

1 Harsh Vaidya

2 Riyaz Khan Pathan

3 Dharak Rana

4 Mela Raval

5 Chintal Patel

6 Tanzim Talukdar

7 Prakash Valand

8 Varsha Jadav

9 Nimesh Prajapati

Page 4: Corporate Social Responsibility

1. Ethical Liabilities

2. Activities for Employees

3. Health & Safety

4. Renewable Energy/Environment

5. Education

6. Empowerment of People/Sustainable Livelihood

1. CSR Concept

2. CSR Drivers

3. CSR Stakeholders

4. CSR Success Factors

5. CSR & HR

THEORY PARTA PRACTICAL PARTB

Points covered

Page 5: Corporate Social Responsibility

CSR

Conce

pt

Corporate Social

Responsibility refers to

what the business does

over & above the

statutory requirements,

for the society. ” Synonyms:

Corporate Citizenship

Corporate Social Accountability

Community Relation

Corporate Social Opportunity

Page 6: Corporate Social Responsibility

CSR

means…

..

A commitment by a company to manage its role

in a society in a responsible and sustainable manner.

Page 7: Corporate Social Responsibility

—Moral obligation—Being a part of society—The Operations of business that affect a wide spectrum

It is

all

about…

..

Page 8: Corporate Social Responsibility

I must know that all that wealth does not belong to me; what belongs to me is the right to an honourable livelihood, no better than that enjoyed by millions of others. The rest of my wealth belongs to the community and must be used for the welfare of the community.

Page 9: Corporate Social Responsibility

Awareness about CSR

Page 10: Corporate Social Responsibility

Awareness about CSR

• Globalization and rapid advances in information

technology

• The greater importance of citizen-driven

activities, best seen in the work performed by

non-governmental organizations (NGOs).

• Greater social awareness among consumers

Page 11: Corporate Social Responsibility

CSR Drivers

Ethical Consumerism

Globalization

Social Awareness

S.R.I

Legislation

Ethical Training

Page 12: Corporate Social Responsibility

CSR STAKEHOLDERS*

Page 13: Corporate Social Responsibility

RESPONSIBILITY

SHAREHOLDERS

EMPLOYEES

CONSUMERSCOMMUNITI

ES

Page 14: Corporate Social Responsibility

SHAREHOLDERS

Page 15: Corporate Social Responsibility

EMPLOYEES

Page 16: Corporate Social Responsibility

COMMUNITIES

Page 17: Corporate Social Responsibility

CONSUMERS

Page 18: Corporate Social Responsibility

1• Reputation& Brand Management

2• Accountability & Transparency

3• Risk Management

4• The Talent War

5• License to Operate

6• Diverting Attention

CSR SUCCESS FACTORS

Page 19: Corporate Social Responsibility

CocaCola’s Case Study

Coca-Cola’s conflicts• The presence of pesticides

• Water pollution and the over-extraction of groundwater.

Coca-Cola’s CSR policy “Live Positively”

Page 20: Corporate Social Responsibility

CS&HR

Page 21: Corporate Social Responsibility

CSR & HR

Companies are increasingly required to take account of the impact of their activities on society.

The credibility of CSR is dependent on delivery of product & services.

HR is responsible for many of the key system & processes (Ex. Recruitment, Training, Communication)

HR knowledge & skills about organizational learning & cultural change.

Managing trust & risk raises fundamental issues about how people are managed.

Page 22: Corporate Social Responsibility
Page 23: Corporate Social Responsibility

TATA Code of Conduct

1. Financial Reporting and Records

2. Equal Opportunities Employer

3. Gifts and Donations

4. Government Agencies

5. Political Non-alignment

6. Health, Safety and Environment

7. Quality of Products and Services

8. Corporate Citizenship

Page 24: Corporate Social Responsibility

TATA Code of Conduct

9. Cooperation of Tata Companies

10. Public Representation of the Company and the Group

11. Third-Party Representation Use of the Tata Brand

12. Group Policies

13. Ethical Conduct

14. Regulatory Compliance

15. Concurrent Employment

Page 25: Corporate Social Responsibility

TATA Code of Conduct

16. Conflict of interest

17. Securities Transactions and Confidential Information

18. Protecting Company Assets

19. Citizenship

20. Integrity of Data Furnished

21. Reporting Concerns

Page 26: Corporate Social Responsibility
Page 27: Corporate Social Responsibility

Concept of fun at work

(Annual cultural festival – Oorja Programme)

• It includes Drawing & essay, contest, debates, quiz competition, etc

• Every year 7000+ employees & their families get involved in it.

Page 28: Corporate Social Responsibility

TCL declares first and fourth

Friday of month as

“ Home Station Day”.

To ensure employees spend time with their families.

Page 29: Corporate Social Responsibility

• To ensure harmonious

work-life balance.• All offices have a lights-off

each evening and working beyond 6.30 pm on any day

Page 30: Corporate Social Responsibility

• In 2010, TCL started various activities like Friday

dressing, appreciation days, short movie

screening, contest, quiz, online puzzle,

interactive games and competition on Friday and

Monday.

FUN FRIDAY – MAZEDAR MONDAY

Page 31: Corporate Social Responsibility

THE CHEER RING BELL

Employees can announce

good or happy news by

ringing the cheer ring bell.

Page 32: Corporate Social Responsibility

TCL – HOPE

(Harnessing opportunities for people empowerment)

It works with NGO’s to spread awareness about health, hygiene and environment.

TCL – EXPLORER CLUB

CLUBS

Page 33: Corporate Social Responsibility
Page 34: Corporate Social Responsibility

Health &

Safety

Page 35: Corporate Social Responsibility

HEALTH & SAFETY at

THEORY PART PRACTICAL PART

Page 36: Corporate Social Responsibility

INTITITATIVE BY L & T INFOTECH FOR SAFETY OF FEMALE EMPLOYEES

Page 37: Corporate Social Responsibility

DESTRESSING HEAT STRESS

Page 38: Corporate Social Responsibility

DESTRESSING HEAT STRESS

Page 39: Corporate Social Responsibility

HANDLING SAFETY AT MMH

Page 40: Corporate Social Responsibility

HANDLING SAFETY AT MMH

Page 41: Corporate Social Responsibility

SAFETY TRAININGS

Page 42: Corporate Social Responsibility

TEACHING SAFETY – THE EXPERIENTIAL WAY

Page 43: Corporate Social Responsibility

TEACHING SAFETY – THE EXPERIENTIAL WAY

Page 44: Corporate Social Responsibility

TEACHING SAFETY – THE EXPERIENTIAL WAY

Page 45: Corporate Social Responsibility

Renewable energy and Enivourment

Page 46: Corporate Social Responsibility

Two main components

1. Natural resource management

2. Promotion of alternate source of energy

Page 47: Corporate Social Responsibility

Natural Resource Management

Page 48: Corporate Social Responsibility

Water Management And Conservation

Okhamandal region at mithapur because the main area of concern here is the stress on availability of water

for drinking irrigation.No. of program have been taken upMain program this year was the Gomati dam irrigation

channel renovation that helped

improve the life of 103 farmers. It help the irrigate 628 acres

their land as a result of which can

now grow crops in all three seasons.

Page 49: Corporate Social Responsibility

Water saving techniques like sprinklers and drip system were also installed by 171 farmers during the year, helping the irrigation 804 acres of land in 25 villages of Okhamandal taluka.

Page 50: Corporate Social Responsibility

2. Promotion Of Alternate Source Of Energy

Page 51: Corporate Social Responsibility

1. Biogas plant_________

Seeing the 46 bio gas plants constructed at Babrala Haldia too replicated community last year.

Available facilities were satisfied is it yearly helped them to cook for a

family of five twice

a day

also reduce the

consumption of

biomass fuel wood.

Page 52: Corporate Social Responsibility

Across the three locationHaldiaMithpurBabrala

2. Energy efficient cooking stoves___

Page 53: Corporate Social Responsibility

2. Energy efficient cooking stoves___

It has been well accepted by the people as it has helped in reducing the consumption of solid fuels including …

◦ biomass fuels wood, ◦ dung, ◦ agriculture residues, ◦ coal etc.

Page 54: Corporate Social Responsibility

3. Solar street lights

40 street light were installed at Babrala township with support from Uttar Pradesh non conventional energy development agency(UPNEDA)

Local people and municipality have given the responsibility to maintain

Mithapur too 6 solar street light were provide

Page 55: Corporate Social Responsibility

1. Solar2. Biogas

LARSEN & TOUBRO (L &T)

Page 56: Corporate Social Responsibility

1. Solar ______Solar power is being used at various

campuses and for the staff and labour colony at

construction sites.

Page 57: Corporate Social Responsibility

2.Biogas________

Biogas generated from kitchen waste at Chennai campus is used for generating electricity.

Page 58: Corporate Social Responsibility

Energy Conservation

intervention Total energy conserved duringFy 2012 – 2013

Process redesign 3793

Change CFL lamps 1449

Change in personal behavior and auto shutting of lights when not it use

243

Page 59: Corporate Social Responsibility

Energy conservation

Page 60: Corporate Social Responsibility

100%power by wind energy

Page 61: Corporate Social Responsibility
Page 62: Corporate Social Responsibility

ITC Choupal Supplementary Education Programme

•stemming drop-outs,

•increasing enrolments and

•enabling more children

to complete school.

Page 63: Corporate Social Responsibility

Supplementary Learning Centres infrastructural assistance to Government schoolsMobile libraries & Roaming Laptops

ITC Choupal Supplementary Education Programme

Page 64: Corporate Social Responsibility

Beyond Books______________

'Science on wheels' mobile vans increased from 2 to 8 and impacted 100,000+ students

Page 65: Corporate Social Responsibility

• Emergency Preparedness Programme was conducted for the students of government school at Guindy, Tamil Nadu

Page 66: Corporate Social Responsibility

Special first aid training sessions were organized for the students of Adi Dravidar Government High School near Chennai

Page 67: Corporate Social Responsibility

Career counseling workshops were held at various schools in Sarai Khwaja in Faridabad and, Hinkal, Belevadi and Muganahundi in Mysore

Page 68: Corporate Social Responsibility

Holistic DevelopmentDrawing and painting competitions, craft workshops and

science exhibitions fuel creativity and innovation in children.

Page 69: Corporate Social Responsibility

Science exhibitions in 152 schools in Vadodara district

Painting competitions ◦at Baldwin Methodist School (Bangalore),◦ Santosh Nagar Primary School (Faridabad) ◦and at various schools in Mysore

Page 70: Corporate Social Responsibility

Education__________

Page 71: Corporate Social Responsibility

Reinforcing Infrastructure _____

Girls' toilets were constructed at Panposh Nodal School near Kansbahal, Odisha

Infrastructure support was provided in following locations

Page 72: Corporate Social Responsibility

Remodeling and renovation of Saraswati Vidya Mandir primary school in Ahmedabad, Gujarat Construction of three classrooms in Visakha Seva Sadan in Visakhapatnam, Andhra Pradesh

Painting and paving of classrooms at Ankhol school in Vadodara, Gujarat

Reinforcing Infrastructure _____

Page 73: Corporate Social Responsibility

Desktop computers were donated to schools in Mumbai, Kolkata and Coimbatore

Page 74: Corporate Social Responsibility

The Powai campus, in collaboration with the NGO 'Save the Children India', created five Model Balwadis (Pre-schools) for community children in Mumbai

Page 75: Corporate Social Responsibility

Women Empowerment

Page 76: Corporate Social Responsibility

ITC CHOUPAL WOMEN’S EMPOWERMENT PROGRAMME

• ITC assists them to form micro credit self help groups so that they can build up small savings and finance , self employment and micro enterprises.

• stick rolling projects have emerged as profitable micro enterprises as a result of the linkage with ITC ‘s incense stick brand ,Mangaldeep.

Page 77: Corporate Social Responsibility

L & T LTD

(1)Vocational training• Vocational training courses like

beautician and tailoring were offered to the interested trainers.

(2) Health initiatives • Health awareness programmes on water

borne and contagious diseases like clean house & clean society competition as well as healthy baby competition.

• Health check up is also conducted on a regular basis by L& T.

• A special campaign on awareness regarding curative and preventive health measures.

Page 78: Corporate Social Responsibility

EMPOWERING DISABLED

Page 79: Corporate Social Responsibility

ITC LTD

• A large number of differently able people have been employed in diverse functions like housekeeping, teleworking, bakeries and as a musicians.

• Whistles for hearing impaired employees to use in an emergency and sign language classes for the other staff.

Page 80: Corporate Social Responsibility

ANIMAL HUSBANDRY PROGRAM

Page 81: Corporate Social Responsibility

ITC( IMPERIAL TOBACCO COMPANY OF INDIA LTD.)

assisting cattle-owners to upgradetheir low-

yielding indigenous stock through cross-

breeding by artificial insemination.

Comprehensive animal husbandry services

Cross-bred yields are significantly higher

than indigenous stock

Page 82: Corporate Social Responsibility

TATA CHEMICALS

Animal Husbandry Development is a big

source of income for the people of

Babrala(UP)

helping the cattle owners by providing

quality services for better milk production.

advisory services, animal health checkup at

the door step

vaccination.breed improvement and

provision of balance nutrition for animal

growth.

Page 83: Corporate Social Responsibility

VOCATIONAL SKILL DEVELOPMENT

Page 84: Corporate Social Responsibility

BABRALA (U.P.)

Training on sewing and stitching specially for

girls

Typing

Mobile repairing

Computers

beautician courses

Tally accounting

AC and refrigerator repairing

Laptop repairing

Page 85: Corporate Social Responsibility

ANUPAMA Construction skills -L&T,114 youth

HALDIA(718) (Kerala)Multiple skill development training like...... Tailoring Nursing and hospitality Electrical repairing Computer and mobile repairing

MITHAPUR (Gujarat) Training of electrician and welder(45 days) -140 youth, weldtech Baroda. Hospitality training -35 students, Indian hotels (TAJ)

Page 86: Corporate Social Responsibility

Sources

Page 87: Corporate Social Responsibility

SOURCES

ODissertation of Mr.Tarungiri Dixit Batch-2006-2008

Owww.tatachemicals.comOwww.tcsrd.org.Owww.itcportal.comOwww.larsentoubro.com

Page 88: Corporate Social Responsibility

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