Creating a Workforce of Brand Ambassadors: The JetBlue Approach

Julia Gomez

Leading With A Brandful Workforce




• Interview process – Walking the Talk

– Pre-screening is thorough

– Interview is a conversation

– People Team delivers the JetBlue experience

– Prepare “Baby Blues” for orientation

WALKING THE TALK: • PRE-SCREENING FOR VALUES • INTERVIEW IS A BRANDFUL CONVERSATION • PEOPLE TEAM DELIVERS THE JETBLUE EXPERIENCE • EVERY CANDIDATE IS ALSO A POTENTIAL OR EXISTING CUSTOMER


Principles of Leadership •  Communicate with your team

•  Do the right thing

•  Inspire greatness in others

•  Encourage initiative and innovation

•  Treat your people right







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Business

Creating a Workforce of Brand Ambassadors: The JetBlue Approach