21
CREATING MORE THAN JUST A PODCAST: OUR STORY Marc & Nicole Spagnuolo TheWoodWhisperer.com

Creating More Than Just a Podcast

Tags:

Embed Size (px)

DESCRIPTION

This is one of the sessions that we did last year at PodcampAZ. Overall it goes over some of the things to think about when turning podcasting into a business.

Citation preview

Page 1: Creating More Than Just a Podcast

CREATING MORE THAN JUST A

PODCAST: OUR STORY

Marc & Nicole Spagnuolo TheWoodWhisperer.com

Page 2: Creating More Than Just a Podcast

WHO ARE WE?

Page 3: Creating More Than Just a Podcast

THINGS TO THINK ABOUT

http://www.skaeser.comCanon HV20

Page 4: Creating More Than Just a Podcast

DISTRIBUTING YOUR VIDEO

Page 5: Creating More Than Just a Podcast

GET YOUR PODCAST LISTED

Insert here all of the

others I’ve missed –

I know I have

Page 6: Creating More Than Just a Podcast

WEBSITE OPTIONS

Hosted by someone else

Blogger

Wordpress.com

Libsyn.com

Hosted by you

Wordpress.org

Drupal

Static HTML (ugh)

Page 7: Creating More Than Just a Podcast

SHOULD YOU JOIN A NETWORK?

Page 8: Creating More Than Just a Podcast

WORD OF MOUTH MARKETING

Get involved (forums, associations,

groups, etc)

Think outside the computer

Ask “why they should care & what’s in it

for them”?

Cross promote...

Page 9: Creating More Than Just a Podcast

A FEW ADVERTISING OPTIONS

Page 10: Creating More Than Just a Podcast

SPONSORS

Determine what you consider a sponsor vs. advertiser

Page 11: Creating More Than Just a Podcast

THE RADIOHEAD EFFECT

Page 12: Creating More Than Just a Podcast

SURVEY YOUR AUDIENCE

www.esurveyspro.com

Page 13: Creating More Than Just a Podcast
Page 14: Creating More Than Just a Podcast

LINK POPULARITY CHECK & SEO

Page 15: Creating More Than Just a Podcast

VANITY CHECK

Page 16: Creating More Than Just a Podcast

MEDIA KIT, MEDIA KIT, MEDIA KIT

TheWoodWhisperer.com

Graperadio.com

PodcastBrothers.com

Page 17: Creating More Than Just a Podcast

PRESS RELEASE

They suck to write but can be effective

Need help?

http://www.publicityinsider.com/release.asp

Page 18: Creating More Than Just a Podcast

IT’S ALL ABOUT THE FANS

Page 19: Creating More Than Just a Podcast

NEED A LOGO?

Ask a friend with graphic know-how

Hire a company like….

Make your own

Use a stock logo

Page 20: Creating More Than Just a Podcast

DON’T IGNORE YOUR FANS

Page 21: Creating More Than Just a Podcast

THANKS ATTENDING!