Creating Simulated Environments with Digital Displays

1© 2015 Samsung Electronics America - Confidential

Industry Trend:

Creating Simulated Environments with Digital Displays

March 2015


Simulated Environments with Digital Displays

Maritime Shipping: Recreate deck, port &

weather conditions to reduce accidentsProfessional Athletics: Select proper

equipment and improve technique

Corporate/Public: Make powerful visual

impression for guests and stakeholders.Restaurants/Retail: Create dynamic mood

and setting to keep diners/shoppers engaged


Application: SUNY Maritime College Tugboat Simulator

ChallengeReduce accidents by providing realistic simulation of a tugboat bridge for hands-onexperience in any port orweather conditions.

Solution Samsung LED-lit video wall displays form a seamless 360-degree virtual view from the cabin. The displays are paired with Kongsberg Maritime Sea View simulation software.

ResultsVideo walls and simulation software create life-like port scenes for hands-on experience in any port and situation.


Application: GURU Cycles Bike Fitter

Challenge:Create an in-store bike simulator so riders can visualize their posture, movement, and performance on a range of brands/models.

Solution:Samsung commercial display connected to an HD camera to display the rider’s image cycling through simulated courses. Sales associate utilizes SamsungGalaxy tablet to control simulation software.

Results:Fitting experience more accessible, engaging and efficient. Over 80% of bike retailers who have deployed report increase in sales and close rates.


Application: The Restaurant School at Walnut College

Challenge:Create a dynamic and memorable dining experience by providing a virtual décor to match the cuisine.

Solution:Samsung video wall displays stacked to form a simulated window, framed with curtains in the main dining area.

Results:Video wall content can be easily changed to suit the dining theme and occasion, such as a Paris evening with images of the Eiffel tower for a French dinner menu.


Application: LeFrak Reception Cityscape Video Wall

ChallengeSought to highlight stunning view of lower Manhattan from renovated New Jersey building.

Solution:Twenty Samsung displays in a 5x4 configuration. Displays are connected to an HD camera outside the building to capture the marina view of Manhattan.

Results:Seamless video wall behind reception desk creates a powerful first impression for tenants and guests.


Key Takeaways:

• Commercial displays and video walls can be utilized to realistically simulate real-world environments in a variety of sectors.

• Simulators are especially effective for training in high-risk environments, like transportation, law enforcement, oil and gas, and military.

• Consumer-focused virtual/augmented reality simulations will grow in coming years as retailers, buildings and restaurants seek to create differentiated experiences for their guests.

• Cost and technology barriers are quickly fading. The applications are only limited by your imagination and creativity.

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Creating Simulated Environments with Digital Displays