CREATING THE OPTIMAL “ELEVATOR PITCH”

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Who are you?

What do you do?

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Who do you work for?

What do they do?

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1 Individual Pitch• Employers• Partners

2 Business Pitch• Client• Financier

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• 30 seconds• 20 seconds• 10 seconds• 7 seconds

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• Central to communicating your personal brand

• Central to communicating your business brand

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Your Elevator Pitch is your very own “Movie Trailer”

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WHY

HOW

WHAT

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1 Keep it short2 Keep it fresh3 Offer real value4 Make it credible5 Have a hook

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6 Keep it simple7 Avoid all jargon8 Make it relevant9 Have clear goals10 Sell yourself/firm

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Who are you?

What do you do?

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John CarlsonI am the principal strategic planner at Linc.My background is in psychology and behaviour management.My job is to make people do what our clients want them to do.

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1 Define the brand2 Set clear objectives3 Define key messages4 Draft Elevator Pitch

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5 Say it out loud6 Refine and tighten7 Say it to colleagues8 Refine and tighten

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Who do you work for?

What do they do?

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LincOur business is marketing and communication.

Our approach is highly strategic, very commercial and fully integrated.

Our philosophy is “Fuck the Rules”

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1 Use your own words!

2 Understand what you are saying!

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3 Tailor your words to the audience!

4 Practice until it is a part of you!

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5 Start a conversation

6 Remember the follow up

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QUESTIONS?

THANK YOU(for not going to sleep)